New Targeted Report: 2015 Hispanic Soccer Marketing Report!

2015 Soccer Marketing Survey-COVERPortada has just released its 2015-2016  Hispanic Soccer Marketing Report (Targeted report)!

According to our Hispanic Sports Marketing Survey, another Portada Report, Hispanic sports marketing budgets are expected to grow by a compounded annual rate of 8.2% throughout the 2014-2018 period.

This report takes a step further and analyzes the result of a survey of 200 soccer marketing practitioners during February and March 2015.
What you will learn from this report:

    • What ratio of members of the Buying Community (Agencies and Brands) is planning a Hispanic Sports Marketing Campaign in the next 12 months.
    • What type of media or content marketing initiative are they planning to use?
    • What is their primary target going to be? English-dominant or Spanish-dominant Hispanics?
    • How are they planning to reach to Milennials?

The 2015 Hispanic Soccer Marketing Survey costs $149 USD,acquire it now!


MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.