New Targeted Report: 2015 Hispanic Soccer Marketing Report!

2015 Soccer Marketing Survey-COVERPortada has just released its 2015-2016  Hispanic Soccer Marketing Report (Targeted report)!

According to our Hispanic Sports Marketing Survey, another Portada Report, Hispanic sports marketing budgets are expected to grow by a compounded annual rate of 8.2% throughout the 2014-2018 period.

This report takes a step further and analyzes the result of a survey of 200 soccer marketing practitioners during February and March 2015.
What you will learn from this report:

    • What ratio of members of the Buying Community (Agencies and Brands) is planning a Hispanic Sports Marketing Campaign in the next 12 months.
    • What type of media or content marketing initiative are they planning to use?
    • What is their primary target going to be? English-dominant or Spanish-dominant Hispanics?
    • How are they planning to reach to Milennials?

The 2015 Hispanic Soccer Marketing Survey costs $149 USD,acquire it now!

Join us at the 2017 Sports Marketing Forum.. The first day of #Portada17 (Sept. 13, 2017 in NYC) will be all about Sports Marketing and insights and best practices on how best to use sports content to connect with the exploding multicultural demographic!


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NewsWhip Raise $6.4 million from Tribal Ventures, AP and Cantor Fitzgerald

NewsWhip Raise $6.4 million from Tribal Ventures, AP and Cantor Fitzgerald

Content analytics firm NewsWhip has raised a US$6.4 million Series A funding round led by Tribal Ventures, with participation by The Associated Press, clients of Cantor Fitzgerald, The Asahi Shimbun and existing investors.Series A Funding Round Will Be Used to Develop the Company’s Data-Driven Storytelling Technology for Leading Newsrooms and Agencies.