33Across Launches Real Platform in Nine Countries

What: 33Across goes global with the launch of its Publisher Traffic and Monetization Platform Real Platform™.
Why it matters: 
Real Platform™ ,which includes two distinct marketplaces, Real Impact™ and Real Display™, will be released in Australia, Canada, Chile, India, Israel, Mexico, Peru, Singapore and the UK.For LatinAmerica, 33Across has a dedicated team based in New York City, but not an office in the region yet. Real Impact guarantees 100 percent viewability and fraud-free placements, while Real Display also blocks suspicious traffic and delivers ads above the fold.

33Across_Stacked_Logo_400x40033Across has announced the global launch of its Real Platform™ in Australia, Canada, Chile, India, Israel, Mexico, Peru, Singapore and the UK.

The Real Platform’s international launch comes at an opportune time when international buyers are starting to catch up to the US, which leads global programmatic spend, according to a report by MAGNA GLOBAL. The study found that in the UK, US and Australia, programmatic spend already accounts for 60-70 percent of total display-related ad dollars.

The Real Platform is the first publisher traffic and monetization platform to guarantee the quality of its ads, verifying that impressions are in view and seen by humans, not bots. The platform includes two distinct marketplaces, Real Impact™ and Real Display™. Real Impact guarantees 100 percent viewability and fraud-free placements, while Real Display also blocks suspicious traffic and delivers ads above the fold. 33Across has grown its international publisher sites by more than 1400 percent since January 2015.

International publishers are taking advantage of the benefits that the Real Platform offers and are already starting to see tangible results.

The traffic isn’t diminished when fraud and bots are being taken into account. Rather, it’s whether an ad is served if fraud or a bot were detected

“Since working with 33Across we have significantly increased our out-of-page revenues,” said Graeme Finneberg, digital commercial director, ESI Media. “We look forward to continued growth from the platform in the future.”

“By launching the Real Platform globally we’re answering the market demand for innovative programmatic options outside of the US,” said Orchid Richardson, general manager, Publisher and Media Solutions for 33Across. “What differentiates our platform is the assurance that global publishers—and buyers who are looking to reach international audience—will receive 100 percent in-view technology, while avoiding fraudulent traffic.”

Sources from 33Across told Portada that the traffic isn’t diminished when fraud and bots are being taken into account. Rather, it’s whether an ad is served if fraud or a bot were detected.
"On the 33Across platform, anything that’s identified as fraud or a bot is blocked so all the traffic is legitimate.
However, I did come across these industry stats on fraud and traffic," 33Across source said.
For LatinAmerica, 33Across has a dedicated team based in New York City, but not an office in the region yet.
 

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.


IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI (Information Resources Inc.) has published the results of a new report revealing the most successful new product launches for Hispanics, as well as the top new natural brands for Hispanic shoppers. The Hispanic community is the fastest-growing ethnic group in the nation and spends more than US $94.7 billion on CPG products annually.