PARTNER MESSAGE: 5.35 Billion Mobile Rich Media Impressions Were Wasted in Q1 2015 – Sizmek’s 2015 Mobile Index Report

It is no surprise to anyone that opportunities for mobile advertising continue to grow. Sixty percent of the global population is expected to use the internet via a mobile phone in 2015, totaling nearly 2 billion users. What is surprising is that despite these numbers, many advertisers remain technologically unprepared for mobile advertising inventory.

SizmekIn Sizmek's Mobile Index 2015, we deep-dive into the world of mobile defaults - ads that serve static images in the place of rich media when the Flash-based ad format isn't supported.

In Q1 of 2015, 5.35 billion rich media ads failed to serve correctly to mobile devices. 36% of advertisers had above-average rates of default, including 12% of advertisers that never successfully served a rich media ad to a mobile device in the entire quarter. The report compares defaulting Flash creatives with HTML5 rich media ads that are supported on mobile devices and illustrates how much potential engagement is lost when an ad fails over to its static default.

12% of advertisers never successfully served a rich media ad to a mobile device in the entire quarter.

The Sizmek Mobile Index also explores the global mobile market. We examine the growth in inventory, the changing brand landscape, and the performance of mobile ads when compared to their desktop/laptop counterparts.
To read the full report, click here. To learn more about how you can deliver effective, engaging mobile campaigns, contact MobileSales@Sizmek.com.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.


Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

California-based ad tech company The Trade Desk, Inc. has officially gone public on The Nasdaq Stock Market.The Trade Desk debuted on the Nasdaq at US$28.75 as opposed to the company’s US$16-to-US$18-per-share projection.


How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.