Close this search box.
NOMINATE to Portada Awards by June 28!

June 18, 2015

Ivonne Kinser

Into AFM’s Digital Marketing: From iBeacon Technology to Periscope and more…

Avocados from Mexico, (AFM) the not-for-profit organization that markets the Mexican Hass Avocados Importers Association and The Association of Growers and Packers of Avocados From Mexico, has an original digital marketing profile. To target both the overall U.S. population and the Hispanic population AFM has used relatively new digital media vehicles such as Periscope and iBeacon Technology. Additional projects include two soon to be launched Content Marketing platforms as well as digital and off-line integrations. We talked to Ivonne Kinser, head of Digital Media and Strategy for AFM.

Extreme Reach Acquires Talent Partners

What: Video ad delivery firm Extreme Reach has completed the acquisition of Talent Partners, provider of business affairs solutions for advertisers and agencies, from The Carlyle Group and other