CHANGING PLACES: Ivelisse Cortes Kercado, Jessica R. Herrera-Flanigan, Chiqui Cartagena…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada's  Career Board!)

For prior Changing Places editions, click here.

ivelisseIvelisse  Cortes Kercado was recently hired by Yume as  Senior Account Executive in Puerto Rico, where she is leading the company's expansion into the Puerto Rican market. Previously in her career, Cortes worked at Spanish Broadcasting Systems and Grupo Ferre Rangel.



0ae2d25Univision Communications Inc. (UCI), has  announced the appointment of Jessica R. Herrera-Flanigan to executive vice president, Government Relations and Public Policy, effective immediately. Herrera-Flanigan will be based in Washington D.C. and report to Jonathan Schwartz, general counsel & executive vice president, Government Relations.In this newly created position, Herrera-Flanigan will oversee the UCI Washington, D.C. office, where she will lead the Company’s federal and state government relations efforts and focus on developing strategies for addressing the key public policy issues impacting the Company and the U.S. Hispanic community.Bert Gomez, senior vice president, Federal & State Government Relations, and Belinda Garza, vice president, Government Relations and Public Engagement – who have been instrumental in building UCI’s political reach in Congress and at the state level – will report directly to Herrera-Flanigan.

3e800e3Chiqui Cartagena has been promoted to senior VP of the political and advocacy group at Univision. She will work with a team to provide guidance to political candidates and advocacy organizations interested in reaching Hispanics across the Univision platforms, and will report to Steve Mandala, executive VP of ad sales for Univision. Cartagena joined Univision in 2011 and was previously VP of corporate marketing.

descargaTelemundo has announced the promotion of Glenda Pacanins to Senior Vice President, Programming & Content and Leonor Sotillo to Senior Vice President, Programming Strategy.  Pacanins and Sotillo will continue to report to Jesus Torres Viera, Executive Vice President, Programming and Content, TELEMUNDO Network.In this newly created role, Pacanins will continue to be responsible for program content and market trend analysis in support of strategic program planning.  She also will develop, communicate and execute the network’s overall programming and content strategy and generate new content strategies working closely with key network teams to drive growth.  In addition, Pacanins will collaborate on scripted and non-scripted content and work closely with the network’s sales and IMS teams on revenue-driving ideas, as well as the network’s research team on analysis of in-house, industry, competitive and market data.Previously, Pacanins was Vice President, Programming Strategy Integration.  Prior to that, she was the Owner/Director of Ilumina LLC, a media and marketing consultancy firm and worked at Univision, where she worked in a variety of roles from Program Production and Development to Marketing Communications.

descarga (1)Sotillo was previously Vice President, Programming and Strategy.  In this newly created role, she was responsible for strategic analysis of programming development and planning, as well as ideation and execution of tactical programming strategies.  She worked closely with the Telemundo Studios team to ensure that the scripted development pipeline is aligned with the Network’s programming strategy.  Sotillo was the principal liaison between programming and the Telemundo Studios team for all current scripted programming, and worked closely with the promotions team to provide strategic feedback related to novela launch campaigns, daily promos and program stunts.Prior to her position as Vice President, Programming and Strategy, Sotillo worked with the network’s Programming team as Director of Novela Programming and in the International Cable group when she joined TELEMUNDO in 2005. Sotillo began her career in 1988 as a telenovela producer and programming director at Venezuela’s Radio Caracas Television (RCTV), one of the main broadcast networks in the country.

lisamain_webLisa Cochrane  has left her position as senior VP, marketing, at Allstate. She joined the insurance company in 2000 and under her watch the company instituted both the "Good Hands" and "Mayhem" campaigns. Prior to Allstate, she held assorted executive roles including a stint at Ogilvy & Mather


Get ready for #Portada16 on Sept. 14 and 15 in New York City! The Hispanic Sports Marketing Forum on September 14, and the 10th Annual Hispanic Advertising and Media Conference on September 15 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.

Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.


#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.