Changing Places LatAm: Mariela Seijo, Lixaida Lorenzo, Borja Rivera…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: Mariela Seijo - DON Argentina :::  Lixaida Lorenzo- Grupo Gallegos :::  IAB- Santiago Perincioli - Gustavo Buchbinder- Christopher Neary ::: Borja Rivera- Grey Spain :::

Click here for previous Latam Changing Places editions

descarga (4)Agency Don Argentina has appointed Mariela Seijo Account Director. Pior to joining the agency, Seijo worked at Ogilvy & Mather and BBDO. From there, she held sveeral brand’s accounts such as Banco Supervielle, Mills, Mars, Unilever, Philips, Mondelez, Kimberly Clark, AMIA, Garbarino, Coca Cola, Coca Zero, Sprite and Gillette, among others.


descarga (3)Lixaida Lorenzo has joined Grupo Gallegos.Lorenzo was part of JWT Puerto Rico and worked for clients such as AT&T, Gatorade, Kraft, Ford and the American Red Cross. Lorenzo joins the agency as Creative Director.



The Interactive Advertising Bureau of Argentina (IAB) has chosen the authorities of its Board of Directors for the 2015/2017 period:


descarga (1)descarga (2)Santiago Perincioli (Telefé Commercial Manager) and Gustavo Buchbinder (Director General of WebAr Interactive) were elected as President and Vice President of IAB, respectively.

descargaBorja Rivera is the new Talent Development Director of Grey Spain. He will report to John A. Lynn and David Marin, president and CFO of Grey Spain, respectively.




descarga (5)Christopher Neary, Managing Director of Internet Media Services (IMS) Chile, partner company of the Interactive Advertising Bureau in Chile, has been elected as the new president of the organization for the period 2015-2016.He previously served as marketing and digital Media manager for  Channel 13, as CEO of Mediaedge and as a sales manager in Chilevisión.


Editorial Staff @portada_online

Portada Staff

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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.