#PortadaLat Awards: Top Panregional Advertising Campaign: Check out the Finalists below!

Who will be the Winners of the Award for the Top Panregional Advertising Campaign?We will find out at #PORTADALAT on June 3-4! Check out the Candidates.




  • The Latin Recording Academy 

Thumb15th Annual Latin GRAMMY Awards - Social Media Celebration | Case Study:
The Latin GRAMMY Awards has been delivering massive TV audiences since the year 2000. The 15th anniversary telecast of The Biggest Night in Latin Music provided an opportunity to extend the reach of The Latin Recording Academy even further while boosting traditional TV ratings as well. The concept was simple. Pair the passion of music lovers, with the power of social media. A multi-faceted celebration brought together fans and artists to celebrate the music they love and the Academy that brings them together. In the end, TV ratings went up and the campaign delivered a staggering +11 Billion impressions.

Case Study (VIDEO): http://latingram.my/social-media-celebration

  • Havas Media International/ 212 VIP Rose

212-VIP-Rose-2The Experiential Consumer has improved, newfound, economic status, preferring brands that provide them with exclusive experiences that reflect it. This insight was leveraged for VIP Rosé fragrance launch, when Havas and Fox created ACCESS, a cross channel franchise dedicated to fashion and new trends. The program covered behind the scenes of NY Fashion Week & NYC most exclusive nigh-time establishments, organically integrating the new fragrance, focusing on the exclusivity.

  • Havas Media International/ Carolina Herrera "Un Viaje por los Sentidos"

hqdefaultHavas,in partnership with Discovery, has created a program that took consumers on a journey through the senses to find out what inspires a new fragrance. Carolina Herrera Jr, the creator behind successful fragrances such as Carolina Herrera and VIP our host. Audiences engaged and interacted with content via TV and digital, resulting in increases purchase intent across markets (regional average 8%), consolidating Carolina Herrera as the market leader.

  • Merck & Co. Inc / Prime Access

Merck & Co. Inc -Prime Access logo imageIn 2014, one of Mercks adult vaccines brands, ZOSTAVAX® (zoster vaccine live) launched a national, direct-to-consumer, Hispanic campaign. ZOSTAVAX is a vaccine used for adults aged 50+ to prevent Shingles. Merck invested in a Hispanic campaign upon realizing that it was an underserved market that the General Market campaign was not reaching. Consequently, there has been increased awareness of Shingles among Hispanics, prompting more inquiries about how to prevent it.

Editorial Staff @portada_online

Portada Staff


Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

We looked at the top 15 online retail sites visited by Hispanic shoppers in the US and how they scored in number of visitors in May 2018.

Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.