#PortadaLat Awards: Top Panregional Advertising Campaign: Check out the Finalists below!

Who will be the Winners of the Award for the Top Panregional Advertising Campaign?We will find out at #PORTADALAT on June 3-4! Check out the Candidates.




  • The Latin Recording Academy 

Thumb15th Annual Latin GRAMMY Awards - Social Media Celebration | Case Study:
The Latin GRAMMY Awards has been delivering massive TV audiences since the year 2000. The 15th anniversary telecast of The Biggest Night in Latin Music provided an opportunity to extend the reach of The Latin Recording Academy even further while boosting traditional TV ratings as well. The concept was simple. Pair the passion of music lovers, with the power of social media. A multi-faceted celebration brought together fans and artists to celebrate the music they love and the Academy that brings them together. In the end, TV ratings went up and the campaign delivered a staggering +11 Billion impressions.

Case Study (VIDEO): http://latingram.my/social-media-celebration

  • Havas Media International/ 212 VIP Rose

212-VIP-Rose-2The Experiential Consumer has improved, newfound, economic status, preferring brands that provide them with exclusive experiences that reflect it. This insight was leveraged for VIP Rosé fragrance launch, when Havas and Fox created ACCESS, a cross channel franchise dedicated to fashion and new trends. The program covered behind the scenes of NY Fashion Week & NYC most exclusive nigh-time establishments, organically integrating the new fragrance, focusing on the exclusivity.

  • Havas Media International/ Carolina Herrera "Un Viaje por los Sentidos"

hqdefaultHavas,in partnership with Discovery, has created a program that took consumers on a journey through the senses to find out what inspires a new fragrance. Carolina Herrera Jr, the creator behind successful fragrances such as Carolina Herrera and VIP our host. Audiences engaged and interacted with content via TV and digital, resulting in increases purchase intent across markets (regional average 8%), consolidating Carolina Herrera as the market leader.

  • Merck & Co. Inc / Prime Access

Merck & Co. Inc -Prime Access logo imageIn 2014, one of Mercks adult vaccines brands, ZOSTAVAX® (zoster vaccine live) launched a national, direct-to-consumer, Hispanic campaign. ZOSTAVAX is a vaccine used for adults aged 50+ to prevent Shingles. Merck invested in a Hispanic campaign upon realizing that it was an underserved market that the General Market campaign was not reaching. Consequently, there has been increased awareness of Shingles among Hispanics, prompting more inquiries about how to prevent it.

Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.


#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.