#PortadaLat Awards: Panregional Integrated Advertising Campaign Finalists: Sandoz, Kellogg’s and Sony!
Check out the Award Finalists for the Top Panregional Integrated Advertising Campaign Category below! The Winner will be announced at the Award Ceremony during #Portadalat on June 4.Tickets are going fast! Register to #Portadalat !
Sandoz Latin America and VIVA Partnership Agency
We created a regional campaign to raise the awareness of the irrational use of antibiotics in Latin America in 3 languages: www.mejorcuidado.com,
This is an important issue in our region since the purchase of antibiotics continues to exist without prescriptions. With a 360 approach on how to reach out target with the main drive being the online push from the website and media bought behind, this became a valuable patient initiative that provided information and created awareness of a sensitive topic for all stakeholders: Patients, Payes, HCPs.
Multichannel marketing approach included: website, email marketing, search marketing, print ads, e-learning for internal salesforce, online knowledge certificate for patients, QR code, eDetail on tablets, endomarketing, folders, brochures, POP stands, videos, etc.
Center of the message was on providing knowledge and tips around the topic.
Sony/Havas Media International
Leveraging the connection between content and brand, Havas and Sony build a multi-channel sponsorship of "The Voice" including social media and POS activations. Shakira Wild, was the catalyst for building stronger bond with consumers through a unique opportunity to travel to the final taping of the show and see Shakira live. Experiences are important for this target group, who value and expect brands to be the enabler to unique experiences.
This integrated campaign celebrated and rewarded kids who took initiative to transform their world, and recognized them with the "Transform your world Award" at the Nickelodeon Kids Choice Awards in Mexico and Colombia, whose category garnered over 1M votes. The campaign consisted of On-air spots (CTA, Voting Stage, Winner Stage), Online microsite, Orange Carpet, On the Ground booth activation. Because of its resourcefulness created awareness for social initiatives, increasing pro-social interest in Mexico 65% and 15% in Colombia.