NBCU Hispanic Partners with Defy Media to Create Experiences for ‘Generation M’

What: NBCU Hispanic Enterprises and Content  and DEFY Media,  leading independent creator and distributor of digital content focused on the influential 13-34 demographic, will partner.
Why it matters: Original Content Creators, both NBCU and DEFY Media will combine expertise to offer vew formats and concepts to Millennial, Mobile and Multicultural Audiences, that is "Generation M.  Defy is part of a new breed of digital media companies that produces original online content for the 13-34 age group.

nbcuniversal_400x4000ab9a404a0a7b10a10a0e8a97d4cc5cf_400x400NBCU Hispanic Enterprises and Content announced plans to partner with DEFY Media, a leading independent creator and distributor of digital content focused on the influential 13-34 demographic. The alliance will build upon the combined expertise of each media company to develop new social and mobile content specifically designed for "Generation M" (Millennial, Mobile, Multicultural).  The partnership will be focused around DEFY Media’s popular Spanish-language channel, Clevver Teve, with initial initiatives centered around moms, fitness and beauty running across digital, linear and mobile platforms launching in the fourth quarter of 2015.

The deal will build on DEFY Media’s leading position as one of the largest creators of original content for the Millennial audience, with a massive reach of over 50 million YouTube subscribers and over 500 million monthly video views, and tap into NBCU Hispanic Enterprises and Content’s extensive reach and experience engaging Hispanic across television, digital and mobile platforms. The new formats and concepts, produced in Spanish and English, will also leverage access to talent and studios from both companies to bring high quality, customized content to the coveted and highly engaged Hispanic audience.

"DEFY Media has consistently been ahead of the curve in bringing innovative and highly social content to the marketplace,” said Peter Blacker, Executive Vice President, Digital Media and Emerging Businesses, NBC Universal Hispanic Enterprises and Content. "We are thrilled to be their official Hispanic partner and look forward to working together to create new and exciting products that engage the U.S. Hispanic audience in multiple languages and on multiple platforms.”

Keith Richman, President, DEFY Media, said: “NBC Universal Hispanic Enterprises and Content leads the industry with its innovative approach to engaging Hispanics across all platforms in Spanish and English. We are excited to grow this market together with new concepts and experiences."


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.