NBCU Hispanic Partners with Defy Media to Create Experiences for ‘Generation M’
What: NBCU Hispanic Enterprises and Content and DEFY Media, leading independent creator and distributor of digital content focused on the influential 13-34 demographic, will partner.
Why it matters: Original Content Creators, both NBCU and DEFY Media will combine expertise to offer vew formats and concepts to Millennial, Mobile and Multicultural Audiences, that is "Generation M. Defy is part of a new breed of digital media companies that produces original online content for the 13-34 age group.
NBCU Hispanic Enterprises and Content announced plans to partner with DEFY Media, a leading independent creator and distributor of digital content focused on the influential 13-34 demographic. The alliance will build upon the combined expertise of each media company to develop new social and mobile content specifically designed for "Generation M" (Millennial, Mobile, Multicultural). The partnership will be focused around DEFY Media’s popular Spanish-language channel, Clevver Teve, with initial initiatives centered around moms, fitness and beauty running across digital, linear and mobile platforms launching in the fourth quarter of 2015.
The deal will build on DEFY Media’s leading position as one of the largest creators of original content for the Millennial audience, with a massive reach of over 50 million YouTube subscribers and over 500 million monthly video views, and tap into NBCU Hispanic Enterprises and Content’s extensive reach and experience engaging Hispanic across television, digital and mobile platforms. The new formats and concepts, produced in Spanish and English, will also leverage access to talent and studios from both companies to bring high quality, customized content to the coveted and highly engaged Hispanic audience.
"DEFY Media has consistently been ahead of the curve in bringing innovative and highly social content to the marketplace,” said Peter Blacker, Executive Vice President, Digital Media and Emerging Businesses, NBC Universal Hispanic Enterprises and Content. "We are thrilled to be their official Hispanic partner and look forward to working together to create new and exciting products that engage the U.S. Hispanic audience in multiple languages and on multiple platforms.”
Keith Richman, President, DEFY Media, said: “NBC Universal Hispanic Enterprises and Content leads the industry with its innovative approach to engaging Hispanics across all platforms in Spanish and English. We are excited to grow this market together with new concepts and experiences."