And the #Portadalat Award Finalists Are…….

Latam Awards

After thousands of votes were cast by Portada's Audience all over the Americas. We now have the finalists in each of the 10 categories. Each category has 3 Finalists but the Top Marketer and the Top Influencer which have more. Now its up to Portada's Editorial Board of top notch brand marketers to choose the Award Winners. To be announced at the Award Ceremony during #Portadalat in Miami on June 3-4.

#Portadalat comprehends the Latin Online Video Forum  on June 3 and the 7th Annual Latam Advertising and Media Summit on June 3 afternoon and June 4th (both events will be taking place in the Hyatt Regency Miami). Tickets are going fast, Register here at the online promotional rate!

 And the Finalists are

Top Online Video Campaign

  • Havas Media International / Armani SI
  • Stella Artois
  • Volaris

Top Panregional Advertising Campaign

  • Havas Media International/ 212 VIP Rose
  • Havas Media International/ Carolina Herrera “un Viaje por los Sentidos”
  • Tie: Merck & Co. Inc/ Prime Access , The Latin Recording Academy/ Claro


Top Social Influencer Finalists:

  • Hernan Tagliani
  • Eder Holguin
  • Lorraine C. Ladish
  • Lynn Ponder
  • Ana Flores
  • Rachel Matos
  • Jose Resendez, @JoseResendez
  • Kit Sanderson
  • Jeannette Kaplun, @JeannetteKaplun
  • Annie Vazquez, @TheFashionPoet
  • Daniela Ramirez, Nany's Klozet, @NanysKloset
  • Joanna Rohrback, Prancercise
  • THE WORDY GIRL, @MariaTettamanti

Top Content Marketing Campaign

  • Havas Media International/ Carolina Herrera "Un Viaje por los Sentidos"
  • Corona
  • Nickelodeon/Kellogg’s: “Agents of Change” Campaign

Top Digital Media Agency

  • Ariadna
  • Wikot
  • Latinmedios

Top Media Buying Agency

  • Havas Media International
  • Starcom Media Vest Latin America|
  • OMD Latin America

 

Top Digital Innovator

  • MoBrain
  • Teads
  • Audio.Ad

Top Panregional Marketing and Media Professional

  • Sebastian Yoffe, Foundery Managing Director de DataXpand
  • Victor Kong, President, Cisneros Interactive
  • George Levy, Director Of Brand Partnerships for The U.S. Hispanic and Latin American Markets, Skyword

 

Top Panregional Integrated Advertising Campaign

  • Sony/Havas Media International
  • Kellogg/Nickelodeon
  • Sandoz Latin America and VIVA Partnership Agency

Top Marketer to Latin American Audiences

  • Andrea Padilla, Marketing Director, CELISTICS
  • Adrián Farina, Senior Vice President - Marketing, Latin America & Caribbean,Visa
  • Anita Geller, Head of Digital Marketing Latin America, Sandoz-Novartis|
  • Guillermo Morrone, VP Head of Global Consumer and Priceless Cities Content Strategy, MasterCard
  • Rudolf Lang, Managing Director, Chopard Marketing Services, Inc.
  • Tony Guzman, Latin America Regional Marketing Director, Hasbro
  • Maria Carrasquillo, Marketing Manager for Latin America, Jarden Consumer
  • Wilson Calil, Regional Marketing Manager Latin America & Caribbean, Electrolux Home Products
  • Fernando Maroniene, Adobe's Senior Marketing Manager Latin America and the Caribbean, Adobe
  • Amarilys Rivera, Head of Marketing, Samsung Electronics
  • Ralph Heid, Marketing Manager - Latin America, Stanley Black & Decker, Inc
  • Elizabeth Perez, Portfolio Marketing Director Latin America, Kellogg Company

Portada’s Editorial Board Members (Award Jury below) will cast the final votes to decide the Winners!

  • Carlos Espíndola, Gerente eHub Latinoamérica, 3M
  • Denisse Guerra, Directora de Marketing Regional para América Latina, The Estée Lauder Companies Inc.
  • Ruben Leo Sarmiento, Marketing/Digital Marketing Director / Mexico & International at Genomma Lab
  • José Ruiz, Director, LAD Advertising & Online, Oracle
  • Raquel Solórzano, Directora de Medios Regionales, Diageo

#Portadalat comprehends the Latin Online Video Forum  on June 3 and the 7th Annual Latam Advertising and Media Summit on June 3 afternoon and June 4th (both events will be taking place in the Hyatt Regency Miami). Tickets are going fast, Register here at the online promotional rate!

Confirmed Ground Breaking #Portadalat Speakers include:

  • Pedro Tabera, President/CEO, Mercedes-Benz Mexico
  • Ruben Leo, Marketing/Digital Marketing Director / Mexico & International, Genomma Lab
  • Denisse Guerra, Regional Marketing Director, Latin America, The Estée Lauder Companies
  • Manuel Medina Riveroll, Marketing Director Mexico, Bayer
  • Jon Suarez Davis, VP, Global Media & Digital Strategy, Kellogg Company
  • Carlos Espíndola, Gerente eHub Latinoamérica, 3M
  • Adriana Grineberg, Head of Operations Miami, Facebook
  • Borja Beneyto, Digital Regional Director Latin America, Starcom MediaVest
  • Shay David, CRO and Co-Founder, Kaltura 
  • Jan Riemens, CEO, Zoomin.TV....and many more!

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.


IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI (Information Resources Inc.) has published the results of a new report revealing the most successful new product launches for Hispanics, as well as the top new natural brands for Hispanic shoppers. The Hispanic community is the fastest-growing ethnic group in the nation and spends more than US $94.7 billion on CPG products annually.