Dieste Named AOR in the U.S. for Mexican Grupo Lala

What: Borden Dairy Company, parent for  the LALA brand in U.S. has selected Dieste, Inc. as its advertising agency for its LALA brands.
Why it matters: Dieste will assume AOR role in the United States for Latin America's largest dairy company (Grupo Lala). It expanded into the United States in 2008 acquiring a manufacturing plant in Omaha, Nebraska and in 2009, LALA acquired National Dairy, Farmland Dairies and Promised Land.

unnamedBorden Dairy Company, parent for LALA brand in U.S. has selected Dieste, Inc. as its advertising agency for its LALA brands. Dieste will manage the brand strategy, digital initiatives, creative and media planning duties for both the U.S. and U.S. Hispanic markets.

According to LALA’s Director of Marketing, Desiree Johnson, “the decision to work with Dieste came after a long agency review process. Dieste’s business acumen, strategic thinking and breakthrough creative were clearly evident through out the process.”

LALA, the premier dairy company in Latin America has an important and growing presence in the U.S. through its local brand, Borden, creating branded advantage in the marketplace through innovation and marketing investment.

"We have an immense amount of pride to be working for a company who can provide healthy solutions for consumers," said Tony Dieste, Chairman and Founder of Dieste, Inc. "Health and nutrition is a cause that's very personal for many of us, which makes us all the more passionate about working with such a great organization. We believe a strategically sound positioning and a brilliant, break-through platform will engage more people to enjoy LALA portfolio of leading dairy based offerings."


Avatar

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA



Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.