CHANGING PLACES: Trina M. Fresco, Michael Lampert,Chris Kelly…

Changing Places

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada's new Career Board!)

For prior Changing Places editions, click here.

descarga (1)Former Omnicom Media Group (OMG) digital boss Damian Blackden has been hired by GroupM agency Maxus to the role of global chief strategy officer.Reporting to Maxus chief executive Lindsay Pattison, Blackden will join the agency’s global management team, collaborating with regional CEOS and digital leads to develop strategy across the network.He will also oversee Maxus’ creative tech division Metalworks, focusing on its positioning and “delivery prioritisation” for the unit.Blackden spent over a decade at Zenith Media. He became president of digital at OMG, including management of the group’s digital and data businesses Annalect and Accuen.Most recently, Blackden co-founded London and Hamburg-based cross-device, cookie-less tracking business, Device9.

descarga (2)Nielsen has named Trina M. Fresco Vice President of U.S. Community Alliances, Events and Engagement. Fresco will manage the company’s community collaborations with multicultural organizations across the nations.




Michael-300x265Michael Lampert has joined 360i, part Dentsu Aegis Network, as SVP of Media and Account Management, effective immediately. Based in New York , he will report to agency President Jared Belsky. In his new position Lampert will be responsible for building client relationships while developing media and communications programs for clients. He’ll also help shape the agency’s evolving offering as the digitally-centric agency takes on more lead media agency assignments as it has for brands like Pernod Ricard USA and Spotify. He most recently served as a Managing Partner at MediaCom. Prior, he was VP, Group Director of Media at Digitas in New York. He has also held positions at Omnicom Media Group, Universal McCann and MPG/Media Contacts.

CDN9h8vUMAAHkPvChris Kelly has been promoted to Chief Creative Officer at digital marketing agency Organic. Prior to that, he was executive creative officer of the agency's New York office. He will now oversee creative for Organic's four offices nationally. Kelly joined Organic in 2012.

descarga (3)Tim Love has been named chairman of the board of advisors at marketing agency BoomAgers. Love was previously vice chairman of Omnicom Group and CEO of its Asia Pacific, India, Middle East and Africa regions before retiring in April 2013.

Obtain major insights about passion point marketing (Sports, Multicultural etc). PLUS: Get 1:1 introductions with senior brand and agency executives.

Editorial Staff

Portada Staff


Salesforce Research: Customer Experience Reshaping Marketers’ Mindsets

Salesforce Research: Customer Experience Reshaping Marketers’ Mindsets

Salesforce revealed its Fourth Annual State of Marketing Report, which gathers 3,500 responses from full-time marketing leaders around the world. The study's results show companies mainly compete according to customer experience, causing a shift in organizations' priorities and raising the bar for efficiency in terms of technology use.

4 Things We Learned From Expert App Marketers Like Rosetta Stone

4 Things We Learned From Expert App Marketers Like Rosetta Stone

Nowadays, apps are a big business opportunity. Marketers and data specialists need to work together to make the most of it. We talked to experts in app marketing to find out the ways in which the proliferation of apps has changed the marketing landscape in the last years.

4 Ways Airlines Can Learn from Major Retail Brands

4 Ways Airlines Can Learn from Major Retail Brands

The Airline and Retail Industries have to reinvent themselves to be profitable. Looking at how Amazon vs the Airlines build their Consumer / Brand relationships, we can see which efforts are more valuable.