Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

April 27, 2015

Association of National Advertisers

SURVEY: Is There Enough Collaboration Between Agencies? Brands Don’t Think So!

A just published Association of National Advertisers Survey (ANA), shows that brand marketers (clients) are demanding a more holistic approach from agencies and for a better way for agencies to communicate with other agencies. Survey answers from clients included: “Be more collaborative with other agencies to deliver the best results for the client, rather than protective over their share of wallet,” and “streamline their network P&L (have one!) to support our business, not theirs.” What do you think?

#Portadalat Awards: VOTE by Friday May 8!

Portada’s audience all across the Americas has nominated more than 90 Candidates in 10 different categories for the Latin American Advertising and Media Awards. Now it’s time to vote and recognize your peers! The finalists, the 3 most voted nominees per category, will be announced on May 13 . Winners will be announced at the Award Ceremony on June 4, 2015 during #Portadalat in Miami. Check out all the Candidates!