Hoy Los Angeles Introduces New Digital Platform

What: Hoy Los Angeles, the Los Angeles Tribune owned, Spanish-language newspaper and website is introducing a new digital platform.
Why it matters: Digital Monetization is still a challenge for many (Hispanic) newspapers. Hoy Los Angeles will now be a part of the the overall CMS (Content Management System) of the Los Angeles Times.

Hoylosangeles.com is a just launched new digital platform introduced by Hoy Los Angeles, the Spanish-language print and digital property owned by Tribune's Los Angeles Times. According to Claudia Núñez, editor of the new website, "the platform offers users an agile and user friendly way to navigate." She adds that the new site's format is totally adaptable to different devices (smartphones, tablets, desktops etc.) and that other distinguished features of the site include visualization of interactive maps as well as Hoy Los Angeles' editorial team's emphasis on data driven journalism. According to Editorial Director Alejandro Maciel, due to its high degree of  interactivity and the many possibilities it offers to visualize data, the new platform fills a gap among Spanish-language journalism efforts in the United States.

Digital has become an intricate part for most if not all advertisers.

Increased Offering for Advertisers

A relevant digital presence is key for publishers efforts to expand their offerings to Advertisers. "Digital has become an intricate part for most if not all advertisers," Hoy Los Angeles publisher/general manager Roaldo Moran tells Portada. Online Video Advertising is particularly important in this context. "Developing concepts centered around video have worked well for us," Moran notes. As an example he cites, the Hoy-TV cooking show as well as interactive talk shows.
"The core interest of all advertisers involved is ROI. Our goal is to build/use different platforms to ensure an acceptable ROI for our advertisers," says Moran.

Part of Los Angeles Times CMS

Hoylosangeles.com is now a part of the Los Angeles Times CMS (Content Management System) and is not branded as a Lion Heart Digital partner site, which the old Hoylosangeles.com site was. Moran, however, says  that he will continue to cooperate with Lion Heart Digital.

A few months ago, Tribune announced a  new Digital Multicultural platform led by Jose Antonio Vargas. Moran notes, that "We are still building on the platform, but clients are already demonstrating high interest."

Get ready for #Portada16 on Sept. 14 and 15 in New York City! The Hispanic Sports Marketing Forum on September 14, and the 10th Annual Hispanic Advertising and Media Conference on September 15 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.


Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.


IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.