#Portadalat Agendas Revealed: Telefonica, Corona, Luxury Goods Panel and More…

We just published the agendas for #Portadalat the Latin Online Video Forum (June 3 in the morning) and the 7th Annual LatAm Advertising and Media Summit (June 3 afternoon and June 4).

Early Bird Tickets expire this Friday April 17! Register at Early Bird Price!

#Portadalat

The preliminary Agenda highlights include presentations by key brand marketers such as Jon Suarez Davis, VP Global Media Strategy, Kellogg Company and Denisse Guerra, Regional Marketing Director Latin America, The Estee Lauder Companies on the theme of "Building Brand Leadership in a disruptive World"; a sports marketing panel which will include Jorge Inda-Meza, Marketing Director at Corona Bud Light, Anheuser-Busch Inbev as well as several sessions with key global and Latin American players (e.g. Charlie Hunter Schyff, Head of Planning & Insights, Mobile Advertising, at Telefonica, and MediaMath Founder Erich Wasserman) who will analyze the opportunities that Ad-Technologies face in Latin America.

Early Bird Tickets expire this Friday April 17! Register at Early Bird Price!

New panels and presentations will be added soon, including:
- Luxury Goods and Services in Latin America with major Brand Marketers who will provide an-depth analysis and actionable insights about this all-important sector
- TV Everywhere's  evolution in  Latin America
- Latin Youtube Stars
and more...

Other major speakers that have confirmed their participation include:
Tomas Salvagni, Managing Director Sales and Marketing, GRUPO CLARIN
Fernando Monedero, Head of Digital for Latin America, MEDIAEDGE
Maya Kosovalic, Digital and Media Communications Manager, L’Oreal
Carlos Espíndola Gerente eHub Latinoamérica, 3M
Manuel Medina Riverroll , Marketing Director, Bayer Mexico
Ruben Leo Sarmiento, Marketing Director, Genomma Lab

Early Bird Tickets expire this Friday April 17! Register at Early Bird Price!

Join us at the HISPANIC SPORTS MARKETING FORUM.. The first day of #Portada16 (Sept. 14, 2016 in NYC) will be all about Sports Marketing and insights and best practices on how best to use sports content to connect with the exploding Hispanic demographic!


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.


Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.


IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.