In the fourth article of our series on Hyperlocal Digital Strategies presented by MAXPOINT. We analyze a campaign MAXPOINT did for a dental brand targeting Hispanic women nationwide.
Archive for 04/08/2015
Slippery brands get entertaining, enticing Hispanic consumers to pay attention. Havas Goes Faux for DishLATINO To excite Hispanic consumers about subscribing to DishLATINO, Havas tapped Mexican TV actor and comedian, Eugenio Derbez for a new spot called Streaker. It eased the campaign by “leaking” what looked like a cellphone video showing someone streaking at a […]