What: Teads, an Outstream video advertising and global monetization platform for publishers, has announced a partnership with Turn, the digital hub for marketers, to provide access to premium video inventory via programmatic.
Why it matters: The partnership gives advertisers using Turn’s platform the ability to buy and analyze outstream video campaigns across Teads’ premium video inventory of over 500 top-tier publisher sites globally.
Teads, the inventors of outstream video advertising and a global monetization platform for publishers, has announced a new integration with Turn, the digital hub for marketers, to provide access to premium video inventory via programmatic.
The partnership gives advertisers using Turn’s platform the ability to buy and analyze outstream video campaigns across Teads’ premium video inventory of over 500 top-tier publisher sites globally including Reuters, Forbes, The Washington Post, La Razón, Die Welt, II Sole 24 Ore, The Guardian, The Telegraph, O Globo and TF1.
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Teads’ inRead is an outstream video advertising format developed for desktop and mobile devices. The inRead format places video advertising within the editorial content of a publisher site, positioning the video unit within two paragraphs of an article. When the user scrolls down and sees the video unit, inRead emerges and serves the video advert. By sitting outside of the video player, inRead dramatically increases the amount of premium video advertising inventory available.
Executive Chairman of Teads, Pierre Chappaz comments, “Online video ads are extremely effective when they are targeted with precision and placed within the right context on premium sites. Together with Turn, we are able to offer advertisers and agencies access to vast levels of new premium video inventory at scale. Our engaging, view-to-play video solutions such as our inRead format are proven to dramatically increase advertising effectiveness and perceptions.”
Mark Balabanian, vice president, business and corporate development at Turn, said, “We’re seeing huge demand for digital video advertising, and specifically for premium inventory. With Teads’ formats like inRead now available through the Turn Platform, marketers have new ways to reach their audiences with in-view video advertising.”
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