Teads Announces Agreement with Turn to Provide Premium Programmatic Video Inventory at Scale

What: Teads, an Outstream video advertising and  global monetization platform for publishers, has announced a partnership with Turn, the digital hub for marketers, to provide access to premium video inventory via programmatic.
Why it matters: The partnership gives advertisers using Turn’s platform the ability to buy and analyze outstream video campaigns across Teads’ premium video inventory of over 500 top-tier publisher sites globally.

xNAt5Uby_400x400Teads, the inventors of outstream video advertising and a global monetization platform for publishers, has announced a new integration with Turn, the digital hub for marketers, to provide access to premium video inventory via programmatic.

The partnership gives advertisers using Turn’s platform the ability to buy and analyze outstream video campaigns across Teads’ premium video inventory of over 500 top-tier publisher sites globally including Reuters, Forbes, The Washington Post, La Razón, Die Welt, II Sole 24 Ore, The Guardian, The Telegraph, O Globo and TF1.

Teads’ inRead is an outstream video advertising format developed for desktop and mobile devices. The inRead format places video advertising within the editorial content of a publisher site, positioning the video unit within two paragraphs of an article. When the user scrolls down and sees the video unit, inRead emerges and serves the video advert. By sitting outside of the video player, inRead dramatically increases the amount of premium video advertising inventory available.

Executive Chairman of Teads, Pierre Chappaz comments, “Online video ads are extremely effective when they are targeted with precision and placed within the right context on premium sites. Together with Turn, we are able to offer advertisers and agencies access to vast levels of new premium video inventory at scale. Our engaging, view-to-play video solutions such as our inRead format are proven to dramatically increase advertising effectiveness and perceptions.”

Mark Balabanian, vice president, business and corporate development at Turn, said, “We’re seeing huge demand for digital video advertising, and specifically for premium inventory. With Teads’ formats like inRead now available through the Turn Platform, marketers have new ways to reach their audiences with in-view video advertising.”


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.