CHANGING PLACES: Juana Guichardo, George John, Mike Donahue, Sebastian Trujillo…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada's new Career Board!)

For prior Changing Places editions, click here.

Briabe_Mobile_Logo_square_400x400Briabe Mobile, a mobile advertising solutions company, has named Juana Guichardo Director of Sales – New, York. Guichardo will be responsible for initiating sales processes and nurturing leads in order to increase revenue and grow the company’s bottom line.With more than two decades of experience in multicultural marketing, event management, sales, and PR, Guichardo has built relationships with key players in advertising, digital, and media, in verticals spanning hospitality, music, film, sports, and fashion. Guichardo comes to Briabe Mobile from Time, Inc. -- People en Espanol, where she worked closely with the company’s world-class brand advertisers like Coca-Cola, Cover Girl, Disney, HBO Latino, Jeep, and Target to develop and implement highly engaging, large-scale activations.

1George John,  founder of programmatic media buying platform Rocket Fuel, is retiring as CEO of the company. He will be succeeded by Rocket Fuel board member Monte Zweben until a permanent successor is hired. John will continue as chairman.


descargaMike Donahue is stepping down as executive VP of the American Association of Advertising Agencies at the end of March.  Donahue was a member of the team that developed the ad industry identification code, Ad-ID. He has been with the 4As for more than 20 years. Prior to that, he held assorted roles at ad agencies including Saatchi & Saatchi and Dancer Fitzgerald Sample.



descarga (1)Sebastian Trujillo has joined the Fútbol de Primera team as President of Sales and Business Development. Trujillo will lead the Fútbol de Primera’s sales force as it continues to move forward with its offering of FDP’s exclusive soccer opportunities including this summer’s Upcoming Copa America from Chile, CONCACAF ‘s Gold Cup 2015, 2016 Copa America Centenario to be played in the US; 2017 FIFA Confederations Cup, 2018 FIFA World Cup Qualifying and all the games of  Mexican National Team . Prior to joining FDP, Trujillo managed both client and agency partner relationships while at Univision Communications serving as Vice President of Business Development. This included media sales and sponsorship opportunities across television, radio, and interactive media assets. Furthermore Trujillo was Senior Vice President, Operating Manager at Galavision.


MWI8agnD_reasonably_smallCAA Marketing Co-CCO Jesse Coulter has announced he will be leaving the company. Mr. Coulter joined the marketing division of the Hollywood talent agency Creative Artists Agency in 2006 and is departing on his own accord.He joined CAA as a creative director in 2006 after working as a creative at W&K, New York and eventually rose up the ranks to become co-CCO alongside Jae Goodman.As of now, Mr. Coulter has not determined his next step, but he said he's "open to all options," whether that be working at a traditional agency, going client-side or even starting his own thing.

Get ready for #Portada16 on Sept. 14 and 15 in New York City! The Hispanic Sports Marketing Forum on September 14, and the 10th Annual Hispanic Advertising and Media Conference on September 15 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.


#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.