#Portadalat: We Have Just Revealed the Theme of Latin American Advertising and Media Summit!

Find out at the 2015 LatAm Summit (#PortadaLat) where the leading and brightest players in the Latin American marketing, media and content world will explore how brands can overturn conventions and shake up the Latin marketplace.

"Building Brand Leadership in a Disruptive World" will be the overall theme of Portada's upcoming 7th Annual Latin American Advertising and Media Summit in Miami's Hyatt Regency Hotel on June 3-4, 2015. "This theme was selected by the major brand marketers who are part of our Editorial Board and crystallizes the opportunities and challenges that major brands face today," says Marcos Baer publisher of Portada.

#PortadaLat which comprehends The 7th Annual Latin American Advertising and Media Summit and the preceding Latin Online Video Forum is the annual gathering of marketers, agency, media executives and digital influencers and innovators in the Latin world.

How can brands zero-in on Latin audiences from Patagonia to Texas in a world dominated by technological disruption? What opportunities do Social Media and Advertising Technologies provide to brands marketing to the quickly growing Latin American consumer base?

The below content areas will be explored in-depth to answer these questions:

- How mobility will change LatAm Marketing forever  - The best use of Advertising-Technologies in Latin America  - Online Video Platforms: From aggregation and curation to branded Entertainment and SVOD  - Balance of Panregional and Local Marketing  - Understand how to market in Mexico  - Paid Media and Content Marketing Integrations  - "Get" Brazil

Already Confirmed Speakers include:

  • Ruben Leo, Marketing/Digital Marketing Director / Mexico & International
  • Genomma Lab 
  • Denisse Guerra, Regional Marketing Director, Latin America
  • The Estee Lauder Companies  - Manuel Medina Riveroll, Marketing Director Mexico
  • Bayer  - Carlos Espindola, Gerente eHub Latinoamerica
  • 3M  - Jose Ruiz, Director, LAD Advertising & Online
  • Oracle  - Raquel Solorzano, Directora de Medios Regionales
  • Diageo  - Erich Wasserman, Co-Founder, Chief Revenue Officer
  • MediaMath  - Tomas Salvagni, Managing Director Sales and Marketing
  • Grupo Clarin - Jon Suarez Davis, VP, Global Media & Digital Strategy, Kellogg Company

More major themes, special sessions and path breaking  speakers will be announced in the coming weeks!

CONFIRMED SPONSORS OF #PORTADALATLATIN ONLINE VIDEO FORUMSilver Sponsor: YuMe 

LATIN AMERICAN ADVERTISING AND MEDIA SUMMITDistinguished Sponsors: Alcance Media GroupEfe News ServicesMD Latino ,Zoomin.TV 

Attendee Bag Sponsor: Latcom

WiFi Sponsor: Teads

Official Wire Sponsor: Marketwired 

REGISTRATION: Take advantage of the Early Bird registration (including a special price of the Combo for the Latin American Advertising and Media Summit and Latin Online Video Forum please go here. 

For information about sponsorship opportunities, please contact Kelley Eberhardt, Director of Sales Marketing at 212-685-4441 (kelley@portada-online.com)


Editorial Staff

Portada Staff

MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).