Sales Leads LatAm: Walker Media, VML, Habitus Millward Brown…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA'S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Publicis - Walker Media ::: VML ::: Habitus Millward Brown ::: GMC ::: 72andSunny - Adidas ::: Publicis Groupe -Expicient :::

Click here for prior Latam Sales Leads issues

  • Walker Media

descargaPublicis is rebranding London-based Walker Media, which it acquired in late 2013, as the first office of a new media agency network to be called Blue 449. Blue 449 will be part of Publicis Groupe’s ZenithOptimedia. Plans call for a total of 17 offices to open around the world through startups or acquisitions by the end of 2015. Miami will be the hub city for its Latin America clients. Blue 449’s goal is to provide a flexible, non-traditional digital alternative for clients.

  • VML

AX6dnNMd_400x400Global marketing agency VML, part of WPP group, will land in Mexico City and Buenos Aires. The expansion comes after the digital company WPP's Crossmedia became part of VML. Currently, the network has more than 2,300 employees and 26 offices in different countries. By late March, Crossmedia will be operating as VML. Crossmedia is an integrated digital agency based in Mexico. It has worked for brands such as Bimbo, eBay, LG and Banamex, among others. It is lead by Javier Dorrego (CEO), Andres Sanchez (COO) and Nacho Coste (CCO), who will continue on their duties at VML after the integration.

  • Habitus Millward Brown

e3a9fd5aaf1136143465ffe66153a6f6_400x400Millward Brown, a market research firm that belongs to WPP’s group Kantar division, has announced the launch of Habitus Millward Brown in Ecuador. The new entity was created as a result of the acquisition of Habitus, an agency of local and market studies. Carolina Reed, former General Director and founder of Habitus, will serve as CEO of the company.

  • Adidas

8FH7yjRR_400x40072andSunny has been named the global agency for Adidas' sports business.The MDC agency will be responsible for creative for global brand campaigns for the company's basketball, running, soccer and women's efforts, much of which had been handled by Omnicom's 180LA.180 was founded in Amsterdam in 1998 by former employees of Wieden & Kennedy, which handles Nike work, in part to work on the Adidas account.Adidas works with a roster of agencies around the world, including Johannes Leonardo, which is the lead agency on Adidas Originals, and Carat, which is the media agency.The sports account did not come to 72andSunny through a review. Ryan Morlan, VP-global brand communications at Adidas, said that the company approached the agency to work on future business, in part because it was impressed with 72's work on clients like Samsung.The agency will handle the account out of its Los Angeles and Amsterdam offices.In January, the agency picked up the global account for Unilever's Axe brand.Adidas, which also owns Reebok and the Taylor Made golf brand, spent about US$50 million on U.S. measured media in 2013, according to Kantar Media.

  • Expicient

final_logo_only_logo__1__reasonably_smallPublicis Groupe is increasing its commercial capabilities with the acquisition of agency Expicient. Terms of the deal were not disclose.Expicient, that employs around 250 people, will be integrated into the Publicis.Sapient chain, with Rosetta agency. Publicis and Expicient agencies  had previously collaborated on a number of global business assignments, including Staples, Target, Kroger, Fast Retailing, Marks & Spencer, Belk and Ralph Lauren.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.


Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

California-based ad tech company The Trade Desk, Inc. has officially gone public on The Nasdaq Stock Market.The Trade Desk debuted on the Nasdaq at US$28.75 as opposed to the company’s US$16-to-US$18-per-share projection.


How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.