Sales Leads LatAm: Walker Media, VML, Habitus Millward Brown…
03/24/2015
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
March 24, 2015
Changing Places LatAm: Juan Felipe Morón Velez, Gracieli Beraldies, Lyle Tick…
03/24/2015
People change positions, get promoted or move to other companies. Portada is here to tell you about it. Xaxis – Juan Felipe Morón Velez :::
Is Miami still the Capital of Latin American Marketing and Media? 8 Things You Need to Know
03/24/2015
Miami is frequently nicknamed as the “capital of Latin America”. The South Floridian Metropolis, has been a major center of the Latin American Advertising and Media markets over the last decades. Major Latin American agency, marketing and media decisions were and are taken out of South Florida. But, wait a moment, is this still the case? Haven’t there been structural changes in the last few years that threaten Miami’s place as the capital of Latin American Marketing and Media? 8 key questions and their answers.
LINKAGE : Everybody Loves Hispanics, All of a Sudden
03/24/2015
Advertisers and demographers are waking up to the value of Latino consumers, with kudos from The Economist and Nielsen, as Toyota says thanks to LA