Changing Places: Jonathan Halvorson, Melissa Smith, Jeff Lucas, Joe Ripp…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada's new Career Board!)

For prior Changing Places editions, click here.

Diama Gabriel was recently appointed to a marketing and business development position at St. Jude Children's Hospital. She previously worked at Batanga Media.

Jonathan HalvorsonJonathan Halvorson has been named General Motors director of global media strategy and branded entertainment. He was most recently global client director at Starcom MediaVest. He will replace Jaime del Valle Sansierra who left in late-2014.



j lucasJeff Lucas will oversee the entire ad sales unit at Viacom. Lucas was already in charge of ad sales for Viacom’s entertainment networks, including MTV and Comedy Central. He now adds Nickelodeon ad sales to his portfolio.



107313aTodd Pendelton, chief creative officer of Samsung Telecommunications of America and former chief marketing officer for the company, is leaving.  Pendelton joined Samsung in 2011 and was CMO for the launch of the company’s “Next Big Thing” campaign. Prior to joining Samsung, he spent 15 years at Nike.



3ySTijTI_400x400Tim Libby has been appointed senior VP and digital director at Starcom USA. He was previously senior VP of digital strategy at Ruder Finn. Prior to that he was VP, digital marketing, at Publicis-owned MSLGroup and also served as a group digital director at Horizon Media.



smithMelissa Smith has been named Executive VP and Group Director of Ogilvy’s New York Brand Marketing Practice, effective January 2015.She will report to Ogilvy PR/New York’s Managing Director Dr. Jennifer Scott, Smith is responsible for the strategic direction and growth of the New York Brand Marketing Practice. She will oversee the group’s client accounts, financial performance, talent, and business development initiatives. The Brand Marketing Practice services clients in the areas of brand positioning, product launches, consumer engagement, experiential marketing and media relations. Most recently, Melissa was a Senior Vice President at MSLGroup New York where she led global strategy and North America execution for a multi-million dollar, consumer packaged goods client.Previously, Melissa was Executive Vice President and head of the New York office for RL Public Relations + Marketing/Sportivo, a leading independent Hispanic communications firm. Prior to joining RLPR, Melissa was a Group Vice President at GCI Group in the consumer marketing practice of theNew York office. Melissa is a founding board member of the New York chapter of the Hispanic Public Relations Association (HPRA), and currently serves on its national board of directors.

images (1)Time Inc. CEO Joe Ripp has named Rich Battista the executive VP of Time Inc. and president of People and Entertainment Weekly. He will report to Ripp and starts his new role on April 6 based out of the New York headquarters.Battista, a 25-year veteran of the entertainment and media industry, joins Time Inc. from his previous role as CEO of Mandalay Sports Media. Battista’s new duties will include full operational oversight of growing the brands’ core businesses, as well as extending their print and digital properties across media platforms. And with experience leveraging content across television, film and digital while at Mandalay, it’s a safe bet he’ll bring that to People and EW. Battista’s entrance comes on the heels of People and Entertainment Weekly merging staff and a series of other executive-level staff changes.

Get ready for #Portada16 on Sept. 14 and 15 in New York City! The Hispanic Sports Marketing Forum on September 14, and the 10th Annual Hispanic Advertising and Media Conference on September 15 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.


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