The New Multicultural: Hyperlocal Digital Strategies for National Advertisers
APRIL 23, 2015
2:00 pm ET, 11:00 am PT
OVERVIEW:
Digital advertising has moved from a nice-to-have to an essential part of every multicultural marketer’s communication strategy. But as multicultural consumers become more digitally minded and media budgets shift to mobile, display, and video advertising, marketers find themselves asking the same question: how can I leverage digital strategies in a meaningful way for my consumers without sacrificing precision and efficiency?
In this panel discussion, we explore how marketers who now rely on traditional publishers’ digital channels can also take advantage of an often overlooked approach—hyperlocal digital advertising—to reach a complex and nuanced multicultural audience across the nation. REGISTER HERE (free)!
Attendees will:
- Assess the challenges multicultural marketers must overcome to reach digitally minded audiences
- Explore how hyperlocal digital advertising reaches multicultural consumers in neighborhoods across the country
- Discover how multicultural marketers are currently using hyperlocal digital advertising and measuring success
REGISTER HERE (free)!
