Portada’s 2015/2016 Panregional (Latin American) Advertising and Media Report is out! Portada expects the Panregional Advertising and Media sector to grow at an annual compounded rate of 4.2% until 2018 to an aggregate volume of U$ $611 million. For the first time, and due its increasing significance, the report includes Content Marketing as a separate category.
Panregional Advertising and Marketing Volume Projections (2014 – 2018)
2012 | 2013 | 2014e | 2015e | 2016e | 2017e | 2018e | |
---|---|---|---|---|---|---|---|
Total Volume (in US$ mill) |
415.53 | 438.27 | 465.20 | 477.61 | 517.89 | 551.89 | 611.06 |
Y/Y Growth (excl. Content Marketing) | 4.24% | 3.70% | 4.39% | 1.00% | 6.70% | 4.89% | 9.00% |
What You will Learn By Reading the Report:
- Detailed growth and volume projections of 10 different Ad-Categories and Content Marketing Categories
- In-depth growth and volume projections for 6 different Media Categories
- Growth Drivers per each Ad Category and Media Category
- Degree of Interdependence between Content Marketing projects and panregional Media Buying (Survey based)
- Main panregional Advertising and Media Centers (Geographic, Survey based)
- Breakdown of the Growth of the Digital Media Category into 5 subcategories
… and much more!
Order the 2015/2016 Panregional Advertising and Media Report!