PORTADA’S 2015/2016 PANREGIONAL REPORT is out! Market to grow to US$ 611 million by 2018!


Portada's 2015/2016  Panregional (Latin American) Advertising and Media Report is out! Portada expects the Panregional Advertising and Media sector to grow at an annual compounded rate of 4.2% until 2018 to an aggregate volume of U$ $611 million. For the first time, and due its increasing significance, the report includes Content Marketing as a separate category.

Panregional Advertising and Marketing Volume Projections (2014 - 2018)

2012 2013 2014e  2015e 2016e 2017e 2018e
Total Volume
(in US$ mill)
415.53 438.27 465.20 477.61 517.89 551.89 611.06
Y/Y Growth (excl. Content Marketing) 4.24% 3.70% 4.39% 1.00% 6.70% 4.89% 9.00%

What You will Learn By Reading the Report:

  • Detailed growth and volume projections of 10 different Ad-Categories and Content Marketing Categories
  • In-depth growth and volume projections for 6 different Media Categories
  • Growth Drivers per each Ad Category and Media Category
  • Degree of Interdependence between Content Marketing projects and panregional Media Buying (Survey based)
  • Main panregional Advertising and Media Centers (Geographic, Survey based)
  • Breakdown of the Growth of the Digital Media Category  into 5 subcategories

... and much more!

Order the 2015/2016  Panregional Advertising and Media Report!

Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.


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