Changing Places: George Levy, María Lopez-Knowles, Chris Thomas, Rob Reifenheiser …
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
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Skyword, a content marketing and services company, announced the appointment of George Levy as Director of Brand Partnerships for the US Hispanic and Latin American markets. In this position, George will lead the efforts to help major brands build meaningful connections with customers in these markets through original storytelling. Fluent in English, Spanish, and conversational in Portuguese, Levy comes to Skyword with 15 years of experience creating and executing digital marketing strategies across Latin America and the US Hispanic market. Most recently Levy worked as Chief Engagement Officer at The Mundial Sports Network, a leading Latino sports network ranked #1 by comScore.
Entravision Communications Corporation, a diversified media company serving Latino audiences and communities, has announced that it has promoted María Lopez-Knowles from Chief Marketing Officer (CMO) of its Pulpo Media business unit to the newly created position of CMO of Entravision.Lopez-Knowles will oversee Entravision’s multimedia marketing efforts across its diverse broadcast, radio and digital properties, as well as develop and manage Entravision’s corporate marketing strategy in order to achieve the company’s strategic objectives. Lopez-Knowles will report directly to Walter F. Ulloa, Chairman and Chief Executive Officer of Entravision.Read more.
Chris Thomas has been promoted to CEO of the Americas at BBDO Worldwide.He will oversee 21 agencies in the U.S., Canada and Latin America. He will also continue in his role as chairman of I&S BBDO Japan and as chairman of BBDO digital unit Proximity. As CEO of the Americas, Thomas fills the role last held by Troy Ruhanen in 2013. Thomas will give up his post as CEO of Asia, the Middle East and Africa.
Rob Reifenheiser has been promoted to managing director, North America, at independent digital media agency Essence. He takes on the role that was previously filled by Christian Juhl. Reifenheiser, will oversee all U.S. offices for the agency, including those in New York, San Francisco and Seattle.
Cathy Carl, global marketing director, was given the additional title of head of North America business development at Essence.
Karla Fernandez Parker has been named Sensis new Texas office’s managing director, effective immediately. Fernandez Parker is a brand engagement and marketing veteran specializing in total market and Hispanic advertising. She founded K. Fernandez Marketing over 18 years ago. Her career includes work with clients like Proctor & Gamble, Wells Fargo, McCormick & Company, Bank of America, M&M/Mars, and UnitedHealthcare.Read more.
Charo Henriquez has been named Executive Editor of peopleenespanol.com, reporting to PEOPLE en Español Editor-in-Chief Armando Correa.Charo is responsible for overseeing the creation and distribution of content for audiences in the U.S. and Latin America, including video and social media. With extensive experience in digital, Henriquez joins PEOPLE en Español with a proven track record in content optimization, audience analytics and social media strategies.Charo began her journalism career in 1996 as a business reporter for El Nuevo Día in San Juan, Puerto Rico. During her tenure there, he served as a Senior Producer, Multimedia Editor, Digital Program Manager and Associate Business Director.Most recently, she was Innovation Editor at GFR Media—Puerto Rico's leading media organization—where she was responsible for digital strategy for the newly merged El Nuevo Día and Primera Hora, Puerto Rico's most visited news sites and largest paid circulation newspapers.She holds a Bachelor in Journalism and Telecommunications, from Universidad del Sagrado Corazón, in San Juan, as well as a Juris Doctor from the University of Puerto Rico.