Sizmek Announces Senior Promotions and Appointments in Latin America

What: Sizmek has announced the promotion and appointment of several key executives in the Latin American region as part of an acceleration plan of the global sales team.
Why it matters: Mike Caprio was promoted to GM/VP Global Product Sales, Pedro Travesedo to the role of Regional Vice President, Latin America and Mercedes Scassera was appointed as the new Country Manager of Argentina and Southern Cone last month.The promotions and appointments are effective immediately.

Sizmek , an open ad management company for multiscreen campaigns, has announced the promotion and appointment of several key executives in the Latin American region as part of an acceleration plan of the global sales team.The promotions and appointments are effective immediately.

Mike Caprio, who until now served as VP of Latin America for Sizmek and General Manager of Sizmek Vantage, has been promoted to the newly created role of GM/VP Global Product Sales.  In his new role Mike is responsible for all Sales Specialist teams around Sizmek’s core product suite: Platform Solutions, Data Solutions and Media Solutions.

Pedro-Travesedo-In addition, Sizmek has promoted Pedro Travesedo to the role of Regional Vice President, Latin America.

Pedro is a pioneer in the Adtech industry, having been with Sizmek for the past ten years as Country Manager of Spain. Under his new role, Pedro will lead all sales and operations activities of Sizmek across the region from Miami to Mexico, Central and South America although he will remain in Madrid.

“These are times of tremendous transformation in our industry and I’m very glad to be part of this constant evolution in a region with so much potential as it is Latin America. During these ten years in Spain I have experienced firsthand the maturation and rapid growth of the digital industry amidst challenging and competitive economic environments. Today, I’m eager to share this experience with my colleagues in Latin America and continue to deliver the highest level of service and performance for our clients in the region,” said Pedro Travesedo.

These are times of tremendous transformation in our industry and I’m very glad to be part of this constant evolution in a region with so much potential as it is Latin America.

mike-caprio-“I am very excited about taking on this new challenge with Sizmek but I’m also very proud of what the Latin American team has accomplished in the past two years,” said Mike Caprio. “We have put in place a strong and reliable sales and service organization across the region that has consistently delivered results for us and most importantly, for our clients. My new role will empower me to better assist our sales teams from around the globe in selling Sizmek’s new and revamped core product offerings: video, mobile, data and programmatic.”

mercedes-scassera-This past month, Sizmek also appointed Mercedes Scassera as the new Country Manager of Argentina and Southern Cone.

Under this role, Mercedes is responsible for all sales and operations efforts of Sizmek in Argentina, Chile, Peru and Uruguay. Mercedes joined Sizmek from Turner Broadcasting System Argentina where she directed digital marketing efforts for the series and movies division of the channel as Digital Media Marketing Manager since 2007.

Liz Ritzcovan, Sizmek’s Global Chief Revenue Officer said, “At the heart of the plan is an effort to identify key talent within the organization while promoting and driving accountability. We are capitalizing on our global footprint, our product expertise and equally as important, the service our customers want to help drive exponential performance. The changes will provide us with flexibility, faster go-to-market and ultimately accelerate revenue growth.”


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.


Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.


IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.