Sales Leads LatAm: Tiffany&CO, Young&Rubicam, P&G …

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA'S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Ogilvy Brazil - Tiffany & CO  ::: Young & Rubicam Argentina - Turner Argentina, Alamaula.com, Shopping del Sol (Paraguay) and Hard Rock ::: Imagina Love Chile -  Shopping , Punto Cencosud, Kotex, Cocha , Pronto Copec ::: P&G / Global  ::: MAGGI :::

Click here for prior Latam Sales Leads issues

  • Tiffany & CO / Brazil

TCO_TWITTERLOGO_130X130_400x400Ogilvy Brazil has won the Tiffany & CO account. , an symbol of luxury and an iconic brand for almost 178 years. "We are proud  to have it in our portfolio," said the CEO of Ogilvy & Mather, Fernando Musa.

 

 

  • Young & Rubicam / Argentina

logo_yr_2_400x400The agency Young & Rubicam has been awarded Turner Argentina, Alamaula.com, Shopping del Sol (Paraguay) and Hard Rock accounts. The agency will provide an integral service aligned with the the company’s new vision.

 

  • Imagina Love / Chile

love_transparente7Imagina Love, a Chilean production, video post production and technology company, began working with clients such as Shopping and Punto Cencosud, Kotex, Cocha and Pronto Copec. The company plans to increase sales by 75%this year. The venture was created by José Tomás Arrigorriaga advertisers and Sebastian Otaegui in 2005.

  • P&G / Global

kYrPoJnL_400x400Procter & Gamble brands separation will come faster than expected .The company is projecting that this brands’  will total 14% of sales, equivalent to US$11.5 billion million. This means 10% more than announced in August, or, in other words, US$ 8.2 billion more. In a presentations to the Consumer Analyst Group held in Boca Raton, Florida, the CFO of P&G Jon Moeller said the company expects to have " negotiated or announced " their brands separations or withdrawals for the summer, almost a year after the announcement, "and having completed sales, mergers or derivations of brands by July 2016.To date, P&G has announced separations of 35 of its 100 brands, even big players like Duracell and Iams to smaller ones, like Avril Lavigne’s fragrance license or medical service MDVIP.

  •  MAGGI

descarga (1)Huerta MAGGI smashed potatoes has obtained its certification without wheat, oat, barley and rye (TACC) so that people who have celiac disease can also enjoy it. The brand was registered on the Registro Nacional de Productos Alimenticios "libres de gluten" (Argentine National Registry of "gluten free")  and has also been endorsed by Autoridad Sanitaria de Aplicación( Health Authority of Application.). The new packaging has included  the logo that identifies it as suitable product for celiacs.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.


Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

California-based ad tech company The Trade Desk, Inc. has officially gone public on The Nasdaq Stock Market.The Trade Desk debuted on the Nasdaq at US$28.75 as opposed to the company’s US$16-to-US$18-per-share projection.


How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.