Sales Leads LatAm: Pernod Ricard Argentina, Procaps Laboratories, Editorial Televisa, Paramount Pictures…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA'S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Pernod Ricard Argentina - UM ::: Harold Zea & Asociados - Procaps Laboratories - el banco de microfinanzas Finamérica - Editorial Televisa - Parque Arauco ::: Ogilvy Brazil - Paramount Pictures ::: Del Campo Saatchi & Saatchi Buenos Aires - Milka ::: Agency Carne, Grey Group :::

  • Pernod Ricard Argentina

b2a3927f0e81a406455c2389b3c1f8c8_400x400Pernod Ricard Argentina, a Wines & Spirits brand , has chosen agency UM to develope and implement its media strategy for the group’s brand portfolio, which includes: Absolut, Chivas, Jameson, Havana Club, Beefeater, Oddka, Blenders, Mumm, Cafayate and Vinos Colon, among others.UM is a global media agency, a division of IPG Mediabrands, that has 130 offices across 100 countries. UM clients include Alpargatas, American Airlines, Arcor (digital), Banco Supervielle, BASF, Cordial, Exxon Mobil, La Virginia, Laboratorios Argentina, Mastercard and Sony Pictures.

  • Harold Zea & Asociados

73876_169321066412514_2276647_nBogota, Colombia, based Agency Harold Zea & Asociados has began the 2015 with new accounts: Procaps Laboratories, el banco de microfinanzas Finamérica, Editorial Televisa and the Chilean chain of malls Parque Arauco in Colombia. The agency is currently led by its manager Harold Zea and creatives Eduardo Angel, Camilo Urrutia and John Meza.

 

  • Paramount Pictures

b8291a30b6fd7f7e66ab4ba1b70161e5_400x400Ogilvy Brazil, a WPP group agency, has recently won the advertising account of Paramount Pictures, one of the biggest film studios in the world. Thanks to this new business contract, Ogilvy headquarters in Rio de Janeiro will be responsible for handling the brand. Paramount Pictures is added to a clients’ portfolio along with other accounts like OLX and KLM.

  • Milka: "Selfies más tiernas"

With Juan Pablo Lufrano, Rafael Santamarina y Ariel Serkin creative direction, Del Campo Saatchi & Saatchi Buenos Aires presents its latest commercial for Milka “Selfies más tiernas” ("more tender selfies"). In this piece, elderly couples take their first selfies to celebrate Valentine's Day.

  • Agency Carne, Grey Group

419754_10151388049392072_1198804637_n (1)Carne, Grey Group’s Peruvian boutique agency, has opened new offices in the presence of Alain Groenendaal, President and CEO of Grey Group Latinamerica. The agency was founded two years ago by Martha Dias, General Manager, José Luis Rivera and Piérola, General Creative Director and Piero Oliveri, Associate Creative Director, with the aim of providing its customers a complete service. Today its client portfolio includes brands like Molitalia, DIRECTV, Unacem, UPC, Amnesty International, CNCH (Compañía Nacional de Chocolates) and MAZDA.

 


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

We looked at the top 15 online retail sites visited by Hispanic shoppers in the US and how they scored in number of visitors in May 2018.


Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.