Changing Places: Oscar Mendoza, Daija Arias, Maria Cristina Rios…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada's new Career Board!)

Oscar Mendoza has been appointed as Digital and Social Media Strategist at Earth Island. Earth Island is the manufacturer of the Follow Your Heart brand all-natural, vegetarian food products sold throughout the US and Canada. Mendoza previously worked as Interactive Media Buyer at Acento Advertising, where he managed the digital aspects of the Wells Fargo account.

21a56cfLapiz, a Chicago-based emerging cultures marketing agency, has announced Carlos ‘Ia’ Murad as its newest creative director.Murad will lead creative direction for brands including Purina Latin America, Kellogg’s, Mexico Tourism Board and Nintendo, among others. He joins Lapiz after five years at WMcCann São Paulo as creative director and head of art.Murad began his career at Leo Burnett Tailor Made São Paulo as an art director and has also worked at Leo Burnett’s Lisbon and Colombia offices. He will report directly to Lapiz Senior Vice President, Executive Creative Director Fabio Seidl. Murad worked with Seidl in São Paulo and now joins them in the Chicago headquarters of Lapiz.Murad formerly worked with Coca-Cola and Chevrolet brands in Latin America.

327162Sizmek Inc. , an open ad management company that delivers multiscreen campaigns worldwide, has announced the appointment of Stella M. Araya-Weil as VP of Global Holdings. Araya-Weil joins Sizmek from Parade Media Group, where she served as SVP of sales, managing national sales teams that deliver US $100+ million in ad revenue.Prior to working at Parade Media Group, Araya-Weil worked at Time, associate publisher of Essence Magazine and as director of corporate sales.Araya-Weil will be based out of New York, Sizmek's center of operations, and will report directly to Sizmek CRO Liz Ritzcovan.

22The National Association for Multi-ethnicity in Communications (NAMIC) has announced the appointment of veteran industry executive, Daija Arias as its vice president of Marketing and Development. Arias joins the leadership team of NAMIC, a  trade association as the organization celebrates its 35th year of advocating for diversity and inclusion within the communications industry.In her most recent executive position as senior vice president at RCN International Distribution; Arias oversaw the expansion of the company's portfolio in the United States, Latin America and Europe. Additionally, Arias has held senior management positions with leading industry brands such as Fox Networks; MGM Networks Latin America; Vivendi Universal's USA Network Latin America/Brazil; Universal Television Network and Telemundo Television Network.

In addition to hiring Arias, NAMIC has promoted S. Monique Wells to director of Finance and Administration. Previously serving in the capacity of senior manager, Wells will continue to oversee the administrative and financial operations for NAMIC National. Wells joined the NAMIC team in August of 2009 as manager of Operations. A NAMIC member since 1991, Wells served as a consultant to NAMIC, contributing to a number of special projects prior to joining the staff.

5c17fc87efe78e79be51dbbdbc71976a_reasonably_smallMacy’s is realigning its organization:




H07MNeT1_reasonably_smallMaria Cristina Rios, Director of Multicultural Media Strategy will shift to the role of Director, Consumer Segments – Multicultural. Her role will solely focus on creating strategies to retain and attract new multicultural customers and will report into Customer Analytics.

The responsibility of multicultural media strategy will shift to Linda Tran, Director of Magazine & Multicultural Media Strategy.

Tamara Weston, National Multicultural Marketing Manager, will stay in media in her current role and will now report to Linda Tran as a part of the new structure effective as of February 9.

descargaJaime Robinson has joined Wieden & Kennedy, New York, in March as executive creative director.Ms. Robinson will help lead creative alongside ECD David Kolbusz, who joined the agency in April 2014from BBH London. The pair fill the posts vacated by Scott Vitrone and Ian Reichenthal in November 2013.Robinson spent six years at POD helping to lead the agency's celebrated social film projects for Intel/Toshiba.Before Pereira & O'Dell, Ms. Robinson served as ACD at EVB.Wieden & Kennedy New York's current client roster includes the Gap, ESPN, Heineken, Delta, Brand Jordan, Squarespace and Brown-Forman's Southern Comfort.

descarga (1)Former head of Tumblr’s native advertising business, Lee Brown, has joined BuzzFeed to the role of chief revenue officer.Brown will be responsible for “driving business globally with new and existing revenue streams”.He joins from his role as global head of brand partnerships at Yahoo.Brown first joined Yahoo in the 90s, holding a range of positions before becoming regional vice president in 2007. In 2010, he left for Groupon, where he held the role SVP national sales, before returning to Yahoo in 2012.Brown replaced Andy Wiedlin, who left BuzzFeed at the end of last year.

descargaHTC,a global smartphone brand, has appointed Idris Moote, chief executive of Canada-based design firm Idea Couture, as its new CMO.He takes over from Ben Ho, who left in December.Mootee spent seven years leading Idea Couture. Prior to this he held senior roles at WPP global customer experience innovation firm Blast Radius and US consultancy business Strategy Architects.



01a83ba39a384da21bc00f3a63cd21d9_reasonably_smallEngine Group, an advertising agency network acquired last year by Lake Capital, has appointed Zoe Church new global director of business development.Church joins the company from Y&R, where she spent 12 years in a mixture of regional and global business development positions based in the US, UK and Australia.Church will be tasked with growing Engine’s global offering and expanding its client roster from her base in New York.

Get ready for #Portada16 on Sept. 14 and 15 in New York City! The Hispanic Sports Marketing Forum on September 14, and the 10th Annual Hispanic Advertising and Media Conference on September 15 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.


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