Sports Marketing Bits: NBC Universo launches with Super Bowl, The Ads Social Media Buzz, WPP’s bet…

Lots of news on the Sports Marketing side with yesterday's Super Bowl match ads, NBC Universo launching, WPP betting big on Sports Marketing Firm Sports Capital and beinSports taking U.S. ad sales in-house.

Super Bowl Ads: Nationwide gets most Social Media Buzz, but predominantly negative...

superbowlNationwide Insurance dominated Social Media mentions  about yesterday broadcasted Superbowl ads, although those mentions were not necessarily positive, AdAge reports. Nationwide was followed in "social media buzz" by Budweiser. The beer brand  commanded the second-highest interactions, with 48% of them positive. Coca-Cola, Fiat, Doritos and Skittles rounded out the top six most-tweeted brands, according to online Analytics company Amobee.


NBC Universo debuts with the Super Bowl but wont be dedicated exclusively to Sports

Kate PerryTalking about the Super Bowl, NBC Universo, the just rebranded former Mun2, debuted yesterday as the home of the exclusive Spanish-language telecast of Super Bowl XLIX. The network offered comprehensive football coverage and nine consecutive hours of exciting football action and related entertainment on TV to viewers, which Included Behind-The-Scenes Footage and an Exclusive Interview with Global Superstar & Super Bowl XLIX Halftime Performer Katy Perry. There was much speculation during 2014 on whether NBC Universo would be exclusively devoted to sports. That will not be the case as NBC Universo defines itself as a "modern general entertainment channel for Latinos".

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beIN Sports takes Ad Sales in-house

beIn Sports, the global network of sports channels jointly owned and operated by Qatari Sports Investments, is taking its U.S. advertising sales effort in-house. In late 2013 beIn Sports announced a partnership with media placement firm IMS to sell national TV advertising and sponsorship packages for beIN Sports, beIN Sports en Español and TV Everywhere platform  beIN Sports Play. The effort was led by Cesar Ruiz, who know transitions to be directly part of beIn Sports.
beIN SPORT has the exclusive U.S. broadcasting rights for Spain's La Liga BBVA, Italy's Serie A as well as the 2015 Copa America, among other properties.

WPP's big bet on Sports Marketing

Sports Marketing

Advertising conglomerate WPP recently led a US $250 Million Investment Round in SportsMarketing Start-Up: Bruin Sports Capital a media, sports and marketing firm founded by the former president of IMG Sports and Entertainment George Pyne. WPP founder Martin Sorrell said he was attracted to the investment because it gave his clients access to ‘‘high-value’’ media and sponsorship opportunities.  He added that "WPP’s investment in sports and sports content through Bruin Sports Capital is an important part of its strategy, as it impacts new markets, new media, data investment management and the application of technology and horizontality."


2014 Hispanic Sports Marketing Survey (Premium Content)



Editorial Staff @portada_online

Portada Staff


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.