People change positions, get promoted or move to other companies. Portada is here to tell you about it.
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Chip Weinstein is taking over the helm at Multicultural Agency Prime Access, where he has been appointed CEO. Chip specializes in building and deepening relationships between brands and customers through a meaningful and strategic integration of marcom vehicles–from eCRM loyalty programs to persona-led interactive digital experiences.Formerly, Chip was President of Whittman-Hart (rebranded as Band Digital in 2010), one of the largest digital agencies in the U.S., where he is credited with developing the agency’s social media capability, program analytics, mobile, and transmedia offerings. “I am genuinely excited to add to the agency’s past successes in order to catapult Prime Access to places that may have seemed previously out of reach,” Weinstein tells Portada. Prime Access also intents to expand into other opportunities outside Health and Pharma: “Our Cultural Catalyst approach is applicable not only in pharma and health care but in broader wellness categories as well, ” says Weinstein. There is a hunger right now among marketers to understand the best ways to deepen relationships between their brands and diverse cultures. We’ll help satisfy the need with proprietary research and content, and through unique strategic partnerships.” Prime Access clients include,Novartis Pharmaceuticals, Merck & Co., Novo Nordisk and Genentech Inc.
Weinstein succeeds Steven Millerman who now leads his own own agency called Emcay. “My focus will continue to be within the multicultural space with primary focus on health,” Millerman tells Portada. “I currently have 5 clients, which is a pretty good start, 3 pharma companies and 2 agencies,” he adds.
Roberto Lago has been appointed as Digital Director LatAm and U.S. Hispanic at Publicitas in Miami. He previously worked as Associate Director Digital at StarcomMediaVest in Miami.
Meruelo Media, a Southern California’s minority-owned media group, has announced that media executive, Sean O’Neill, will lead the company as Senior Vice President, Revenue Integration and New Business. In addition to maximizing sales opportunities, developing current revenue channels and creating new revenue integration for Meruelo-owned KDAY 93.5 radio Los Angeles, MundoFox 22 TV- Los Angeles, MundoFox 34 TV-Houston, and Super 22 TV- Los Angeles, O’Neill will oversee the continued development of digital media strategies and non-traditional event revenue streams across all platforms to address the continued evolution and consistent growth of Meruelo Media.Most recently, O’Neill oversaw sales, programming and all other aspects of operations as Vice President, General Manager of Radio Centro 93.9 in Los Angeles. O’Neill also served as Sales Manager for Estrella TV Channel 62 with LBI Media. He also led as Market Manager for Salem Media of New York. Prior to that, O’Neill was General Sales Manager for CBS Radio’s KFWB and the Dodger’s Radio Network.
Rachel Glasser, former partner at GroupM agency MEC,has been promoted to director of privacy, a newly created position. Glasser will make, along with GroupM Interaction COO John Montgomery, the “privacy department” at the agency which was founded in 2008. Glasser will focus on what’s going on at the across GroupM agencies (Mindshare, MEC, MediaCom and Maxus) along with clients so they can keep up with the marketplace, focusing on education and communicating with GroupM internal teams so they know what’s happening with legislation, new information coming out of the Digital Advertising Alliance and the Adchoices program. She will be also in charge of reviewing new tech partners to make sure that clients are going to be well protected.
Jay Altschuler has joined Samsung, where he will oversee global media planning and buying. Prior to this, Altschuler was director of global media innovation at Unilever. He has extensive media agency experience; before Unilever he served as VP, group director at PHD, and before that was an associate media director at Starcom.
Xavier Mantilla has left IPG MediaBrands. Mantilla joined IPG Mediabrands in January 2014 to serve as SVP Multicultural.Prior to this, he was Partner – LATAM Client Manager at UM Latin America for almost two years.
Rafael Carranza has been promoted to Executive Producer for MSN Latino at Microsoft. He will report to Javier Viroomal, Regional Director MSN Spain & Latam, and will be based in Microsoft’s headquarters in Bellevue, WA.In this new position, he will be mostly be in charge of leading the Information and content experiences operation and strategy for the U.S. Hispanic market and supervising the Spanish-language content production hub.Read more.
BBH New York has promoted former Chief Creative Officer John Patroulis to the newly created post of creative chairman. In his new role, Mr. Patroulis will oversee all creative output of the agency, internal PR and all future creative capabilities.
Executive Creative Director Ari Weiss has also been promoted to CCO at BBH New York. At BBH, Mr. Weiss has created award-winning campaigns for PlayStation and AXE as well as work for UNICEF, Sprite and The Weather Channel. In the CCO role, he will be in charge of building out the agency’s creative team among other duties.
