Roberto Lago new Digital Director at Publicitas

0dc0b73Roberto Lago has been appointed as Digital Director LatAm and U.S. Hispanic at Publicitas in Miami.

 

 

 

0a90d23Lucio Grimaldi, VP - Managing Director, Americas at Publicitas, tells Portada that Lago "will be leading the Digital and Integration efforts for Publicitas Latin America & US Hispanic. He will work closely with clients and agencies in the region and continue to expand our service offerings and digital footprint." Lago will report to Grimaldi.

Lago until recently worked as Associate Director, Digital at Starcom Media Vest Group in Miami.


Editorial Staff

Portada Staff

MORE FROM PORTADA


Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Not only are Hispanic and ethnic supermarkets a growth sector, but multicultural consumers also substantially influencing grocery and cuisine trends of the overall U.S. population.


The 4 Keys of Marketing Alcoholic Beverages to Millennials

The 4 Keys of Marketing Alcoholic Beverages to Millennials

We talked to Manny Gonzalez, Senior Director, Multicultural, at Moet Hennessy US, about the challenges of marketing alcoholic beverages to Millennials in the US.