Sales Leads LatAm: Pepsi, Wunderman, MetLife, Gillete…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA'S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Pepsi-Omnicom ::: WPP-Wunderman-Phantasia ::: MetLife-Wunderman ::: Gillete-BBDO New York ::: Socialive-Unilever :::

  • Pepsi

hm1zxkGT_400x400Pepsi has selected Omnicom over New York agencies Lloyd&Co and Moondog for the creation of its latest global ad campaign in its ‘Live For Now’ campaign. The 30-second ad features the track ‘High’ by US group Young Rising Sons, and concludes with a jingle last used in a 2001 TV commercial starring Britney Spears. A series of four ads will run in North America, Europe and Latin American markets.The company has confirmed that global brand ambassador Beyonce will not appear in any Pepsi marketing during 2015.

  • Wunderman

CzyzZKl1_reasonably_smallWPP agency Wunderman has acquired a majority stake in Peru-based digital marketing agency Phantasia to develop its strategic network in Latin America.Founded in 1998, Phantasia employs 200 people at its Lima office, and has been a Wunderman affiliate since 2012. Its clients include Telefonica, Backus, Banco de Credito, Samsung and Coca-Cola.WPP claims to generate US $1.6bn in annual revenues in Latin America, though only US$40m currently from Peru, where the company employs 700 people.

  • MetLife Latin America

f1f1047088aca00696c82bf080691b1b_reasonably_smallInsurance company Metlife has chosen Wunderman’s Regional Hub to develop social networking and corporative sites strategies.Wunderman’s Regional Hub will be responsible for implementing digital strategy for social networks and corporate sites of MetLife in Latin America.

  • Gillette

bad2b44647d8321cd90f65ef162975a5_reasonably_smallGillete has released its new global campaign, a BBDO New York effort, “Usa tu y” .The campaign is a proclamation against stipulated labels that indicate what women are or should be. Thus, real women’s complexity is much higher than that of the stereotypes about women.

  • Unilever

descargaUnder the slogan "Social is alive, so are we," is born the new agency Socialive. The new agency has won all Unilever digital accounts (creative).Socialive is led by Lucia Verdaguer, Nicolas Bugari, Cañeque Lucia and Francisco Mora.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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