Special Issue on Programmatic Buying in Latin America (DOWNLOAD, Free log-in Registration Required)

DOWNLOAD Portada's Special Issue on Programmatic Media Buying In Latin America (written in Spanish, so polish your Spanish ;-)).  (Download it below on this page!)

Is Latin America ready to move from  buying inventories to buying audiences?

La compra programática de medios digitales, que pronto se extenderá a medios off-line, ha cambiado y continúa cambiando, las relaciones entre los actores del mundo del marketing : los grandes grupos de agencias, las centrales de medios, los “trading desks”, los proveedores de tecnología, los anunciantes y los publishers. Este especial elaborado por el equipo editorial de Portada, que entrevistó a los jugadores mas importantes del sector, analiza cuestiones como las siguientes:

  • ¿Aportará la compra programática una mayor transparencia al mercado?
  • ¿De qué hablamos cuando hablamos de comprar medios programáticamente?
  • Un dia en la vida de nuestro personaje "Programático Lopez"
  • ¿Quiénes son los mayores players en Latinoamérica? ¿Qué ejemplos hay de empresas que ya realizan una parte importante de su publicidad de manera programática?
  • ¿Cuáles son las deficiencias del mercado en la región?
  • ¿Qué lugar ocupan los marketplaces privados? ¿Qué planes tiene GroupM para Latinoamérica?

Especial Compra Programatica en Latinoamerica

2014_q4


Editorial Staff

Portada Staff

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