Archive for 01/08/2015

Steven Graciano appointed VP of marketing at NFL Network

Steven Graciano has been appointed VP of marketing at NFL Network. He was previously VP of marketing and communications at Fox Deportes. Prior to that he held positions at ESPN International and the NBA. Graciano is a marketing and sports media executive with record of brand development, consumer engagement and revenue generation for both sports leagues and sports […]


Progreso Financiero soon to be known as Oportun

What: Financial services company Progreso Financiero will soon be known as Oportun. Why it matters: Under new name, the company will build upon Progreso Financiero’s commitment to providing affordable and responsible credit services to the Hispanic community. There is substantial demand for Financial Services among Hispanics, particularly after Immigration Reform recently added almost 5 million documented […]


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.