Mike Cano appointed President of AP&P Solutions

AP&P Solutions, a provider of  integrated Digital and Traditional Media Solutions, announced the appointment of Mike Cano as President. In his new role, Cano will lead the company including its Out-of-Home/In-Store Digital TV Network, Print, Online, Mobile and Events.

Mike CanoAP&P Solutions was founded in 1985 and  Cano tells Portada that the company provides integrated Digital and Traditional Media Solutions. "We own and operate one of the nation’s largest Hispanic DOOH (Digital Out-of-Home) digital screen networks. Our DOOH network broadcast content that is custom tailored to touch and enrich our Hispanic and multicultural communities. More specifically, we deliver great targeting capabilities for advertisers on Digital OOH, Online, Mobile Print and experiential event marketing."

"We work with agencies and clients in all categories. However, we are very strong in the consumer packaged goods (CPG’s), telecommunications, health and financial categories. We work with many national brands including categories in the consumer package goods (CPG’s), telecommunications, health and financial categories."

One of  the largest Hispanic Digital Out of Home Companies

AP&P Solutions operates a significant Digital Out of Home Business.  ""We are one of the largest Hispanic DOOH companies in America. Our digital screens are located inside of the top Hispanic grocery stores and deliver 20+ million impressions per month. In Los Angeles, the #1 Hispanic market, our DOOH screens are BIG multivision 120” screens with sound. We strategically have screens located throughout the stores to deliver attention-grabbing content and advertising."

Digital screens are located inside of the top Hispanic grocery stores and deliver 20+ million impressions per month.

Cano is regarded a leading figure in Hispanic sales and marketing throughout the nation, Cano has a 25 year history in the Hispanic marketplace having held senior executive and sales leadership roles including Vice President of Sales La Opinion, Publisher of La Raza in Chicago and President/CEO of Impacto USA, the largest ABC audited Spanish-language weekly newspaper in the nation. He also served as General Manager of Al Dia, the leading Spanish-language newspaper in Dallas/Ft. Worth.

In making the announcement, June Lee, CEO of AP&P Solutions said,” We are extremely fortunate to have Mike join our team. Our focus on serving agencies, advertisers and the Hispanic community is extremely vital to our company and Mike’s in-depth knowledge of Hispanic Digital, Mobile and Publishing, coupled with his vast knowledge of the U.S. Hispanic community will be paramount to our growth and success.”

 

 


Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.