Changing Places LatAm: Alejandro Rodriguez, Kate Canel, Fábia Juliasz, Janelle Rodríguez, Rodrigo Grau…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Alejandro Rodriguez-Kate Canel -David Hoover- Julian Jaramillo .Victorio Lorandi -Alejandro Rodriguez-Eikon Digital ::: Fábia Juliasz - deIBOPE Media ::: Janelle Rodríguez- CNN ::: Rodrigo Grau-David Brazil ::: Bret Leece- Initiative ::: Tom Watson-Torqeedo :::  Maria Chevalier-Travelport  :::

descarga (13)Alejandro Rodriguez, until recently SVP Advertising Services at Orange Network Americas is the new CEO USA of Eikon Digital, a digital marketing service provider and agency.

Kate Canel was another recent senior hire at Eikon Digital in the United States. She covers both the U.S. Hispanic and pan-regional markets.

Other recent hires include David Hoover, VP at Eikon Digital. Eikon's main executives are Julian Jaramillo (CEO Colombia), Victorio Lorandi (CEO Mexico) and Alejandro Rodriguez (CEO USA).

descargaFábia Juliasz is the new Video Audience Measurement at  IBOPE Media. The executive, who works in the IBOPE Group since 1999, returns to IBOPE Media after two years. She will be responsible for the area of TV audience measurement in operations led by IBOPE Media in Latin America. Juliasz has a bachelor degree in Computer Science and has a specialization in Finance and Marketing from the Getúlio Vargas Foundation in Sao Paulo (FGV - SP). She is currently chairman of the IAB Brazil Viewability comiteee, where he also operated as adviser and VP metrics.

descarga (1)Janelle Rodríguez, VP of Programming at CNN for the past three years, is leaving the cable news network. She had been with CNN for 15 years. Starting in January, she’ll be SVP of Editorial at NBC News, reporting to Deborah Turness. In her new role, Rodríguez will be in charge of coordinating enterprise and original storytelling, as well as guiding breaking news coverage. She’ll also oversee NBC News’ specialist editorial units, focusing first on investigations and medical, with more planned. Richard Esposito, Sr Executive Producer of the investigative unit will report to her, as well as the bookings unit.

descarga (2)Rodrigo Grau joins agency David Brazil as creative vice president after seven years as dgc of BBDO Argentina, working with Ramiro Rodríguez Cohen and handling several brands like Nike and Pepsico. In the past, Hhe worked for Ogilvy as creative director for Coca-Cola and Unilever, and prior to that, he was part of Del Campo Nazca Saatchi & Saatchi.

descarga (3)Bret Leece was promoted to Global Chief Analytics Officer at Initiative. Until the appointment is effective, he will continue serving as Chief analytycs Officer for US.He will be replaced by Joe Masucci, from OMD.


tqo22084h-36905Expanding its international team of executives, the leader in electric propulsion, Torqeedo, welcomes Tom Watson as vice president, global accounts. In this newly-created position, Watson will bring his years of marine industry experience to the young, innovative company, managing many aspects of Torqeedo’s business from product launches to major accounts.Watson most recently spent 20 years with Yanmar Diesel, where he focused on building its global brand.

maria chevalierTravelport has appointted Maria Chevalier as Global Vice President of Corporate Incubation, a newly created role to help develop Travelport’s corporate and commercial offering. Maria brings over 25 years of business travel industry experience and expertise in travel strategies, data management and customer experience. Chevalier joins Travelport this month and reports into Travelport’s Chief Commercial Officer, Kurt Ekert. Maria joins Travelport from her own consulting firm. She was previously Global Director of Travel & Meetings Services at HP and at Johnson & Johnson, with responsibility for traveling employees in over 65 countries, credit card, travel technology, airline, hotel, ground transportation, meetings and travel agency. Earlier in her career, Maria held several senior executive roles at BCD Travel in their hotel relations and consulting divisions and was COO of the Travel Desk.

Editorial Staff @portada_online

Portada Staff


GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

Do digital advertising standards and policies need to change in the light of fake news, transparency and ad fraud issues? Hear from the executive responsible for digital trading and implementation across all of GroupM’s agencies about what needs to be done so that brands demands are 100% met.

Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Although women are increasingly more visible in the industry, there’s still a long path to go towards women achieving their full potentials and pushing their untapped capabilities to the maximum, especially for Hispanic and African-American women, who feel their barriers are even higher.