CONCACAF and Gold Cup land Scotiabank Sponsorship

What: The Confederation of North, Central America and Caribbean Association Football (CONCACAF) announced an official partnership with Scotiabank, designating the international bank as title sponsor of the CONCACAF Champions League and official sponsor of its Gold Cup tournament of national teams. Traffic Sports USA, the sponsorship rights agency of CONCACAF, secured the deal.
Why it matters: CONCACAF is a major soccer property and the multiyear agreement makes Scotiabank the first official partner of CONCACAF.

SoccerThe multi-year agreement makes Scotiabank the first official partner of CONCACAF, and covers multiple tournaments through 2018 including the region’s most important club competition – the CONCACAF Champions League –now to be known as the Scotiabank CONCACAF Champions League beginning February 2015 with the Championship Round of the on-going 2014-15 edition. Scotiabank will also be the official bank of the CONCACAF. Terms of the deal were not disclosed.

"I am extremely proud to welcome Scotiabank to the CONCACAF football family and commemorate this strategic partnership," said CONCACAF President Jeffrey Webb. "This agreement exemplifies the growing value of CONCACAF's properties and demonstrates the trust and confidence in our Confederation.” Headquartered in Toronto, Scotiabank is Canada’s most international bank, with a presence in over 55 countries including the U.S., Latin America, the Caribbean and parts of Asia. “Scotiabank is proud of our deep roots and strong commitment in the CONCACAF regions – supporting customers, businesses and communities for over 180 years,” said John Doig, Scotiabank’s Chief Marketing Officer.

CONCACAF Champions League

The current edition of the newly-minted Scotiabank CONCACAF Champions League, a yearly regional championship disputed among the top club teams from countries across North America, Central America and the Caribbean, resumes in February 2015 with the Championship Round. Quarterfinal matches are set to take place in Canada, Costa Rica, Honduras, Mexico and the United States.

The current edition of the newly-minted Scotiabank CONCACAF Champions League, a yearly regional championship disputed among the top club teams from countries across North America, Central America and the Caribbean, resumes in February 2015 with the Championship Round. Quarterfinal matches are set to take place in Canada, Costa Rica, Honduras, Mexico and the United States.

The 2015 Gold Cup will be played in at least 10 venues in the United States. The tournament will be televised by FOX and Univision in the U.S.

In addition to title sponsorship of the Champions League, Scotiabank becomes an official sponsor for the CONCACAF Gold Cup – the Confederation’s flagship event for national teams – for 2015 and 2017. The 2015 Gold Cup will be played in at least 10 venues in the United States. The tournament will be televised by FOX and Univision in the U.S.

Scotiabank will also support multiple additional CONCACAF tournaments through 2018, including 2016 Olympic Qualifying events, and men’s and women’s tournaments at the under-20 and under-17 levels, starting with the CONCACAF Men’s Under-20 Championship Jamaica 2015, set to kick off in January. The deal further includes sponsorship for the next two editions of the CFU Caribbean Cup and the UNCAF Central American Cup, as well as upcoming CONCACAF championships in Beach Soccer, Futsal and at the Girls’ and Boys’ under-15 levels.

Global Sponsorship Standards

“When we extended our agreement with CONCACAF in late 2013, we focused on
restructuring the sponsorship program in line with global standards led by CONCACAF Partners,” said Aaron Davidson, President of Traffic Sports USA, the sponsorship rights agency of CONCACAF. “Scotiabank is the perfect founding CONCACAF Partner thanks to their footprint across the region and their commitment to sport and the communities."

MORE ON SPORTS MARKETING

2014 Hispanic Sports Marketing Survey (Premium Content)
DOWNLOAD: Portada's 2014 Soccer Marketing Guide!


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.


Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

California-based ad tech company The Trade Desk, Inc. has officially gone public on The Nasdaq Stock Market.The Trade Desk debuted on the Nasdaq at US$28.75 as opposed to the company’s US$16-to-US$18-per-share projection.


How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.