CONCACAF and Gold Cup land Scotiabank Sponsorship

What: The Confederation of North, Central America and Caribbean Association Football (CONCACAF) announced an official partnership with Scotiabank, designating the international bank as title sponsor of the CONCACAF Champions League and official sponsor of its Gold Cup tournament of national teams. Traffic Sports USA, the sponsorship rights agency of CONCACAF, secured the deal.
Why it matters: CONCACAF is a major soccer property and the multiyear agreement makes Scotiabank the first official partner of CONCACAF.

SoccerThe multi-year agreement makes Scotiabank the first official partner of CONCACAF, and covers multiple tournaments through 2018 including the region’s most important club competition – the CONCACAF Champions League –now to be known as the Scotiabank CONCACAF Champions League beginning February 2015 with the Championship Round of the on-going 2014-15 edition. Scotiabank will also be the official bank of the CONCACAF. Terms of the deal were not disclosed.

"I am extremely proud to welcome Scotiabank to the CONCACAF football family and commemorate this strategic partnership," said CONCACAF President Jeffrey Webb. "This agreement exemplifies the growing value of CONCACAF's properties and demonstrates the trust and confidence in our Confederation.” Headquartered in Toronto, Scotiabank is Canada’s most international bank, with a presence in over 55 countries including the U.S., Latin America, the Caribbean and parts of Asia. “Scotiabank is proud of our deep roots and strong commitment in the CONCACAF regions – supporting customers, businesses and communities for over 180 years,” said John Doig, Scotiabank’s Chief Marketing Officer.

CONCACAF Champions League

The current edition of the newly-minted Scotiabank CONCACAF Champions League, a yearly regional championship disputed among the top club teams from countries across North America, Central America and the Caribbean, resumes in February 2015 with the Championship Round. Quarterfinal matches are set to take place in Canada, Costa Rica, Honduras, Mexico and the United States.

The current edition of the newly-minted Scotiabank CONCACAF Champions League, a yearly regional championship disputed among the top club teams from countries across North America, Central America and the Caribbean, resumes in February 2015 with the Championship Round. Quarterfinal matches are set to take place in Canada, Costa Rica, Honduras, Mexico and the United States.

The 2015 Gold Cup will be played in at least 10 venues in the United States. The tournament will be televised by FOX and Univision in the U.S.

In addition to title sponsorship of the Champions League, Scotiabank becomes an official sponsor for the CONCACAF Gold Cup – the Confederation’s flagship event for national teams – for 2015 and 2017. The 2015 Gold Cup will be played in at least 10 venues in the United States. The tournament will be televised by FOX and Univision in the U.S.

Scotiabank will also support multiple additional CONCACAF tournaments through 2018, including 2016 Olympic Qualifying events, and men’s and women’s tournaments at the under-20 and under-17 levels, starting with the CONCACAF Men’s Under-20 Championship Jamaica 2015, set to kick off in January. The deal further includes sponsorship for the next two editions of the CFU Caribbean Cup and the UNCAF Central American Cup, as well as upcoming CONCACAF championships in Beach Soccer, Futsal and at the Girls’ and Boys’ under-15 levels.

Global Sponsorship Standards

“When we extended our agreement with CONCACAF in late 2013, we focused on
restructuring the sponsorship program in line with global standards led by CONCACAF Partners,” said Aaron Davidson, President of Traffic Sports USA, the sponsorship rights agency of CONCACAF. “Scotiabank is the perfect founding CONCACAF Partner thanks to their footprint across the region and their commitment to sport and the communities."

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