Ad-Tech expands to LatAm: DataXu partners with Eikon Digital
What: Programmatic marketing software DataXu and Eikon Digital, a new digital media agency headquartered in Colombia with offices in Miami and Mexico City, announced a partnership for Latin America exclusive of Brazil.
Why it matters: Through this partnership Eikon will leverage ist regional roots and service expertise to offer DataXu’s cloud-based marketing software across Latin America.
DataXu, a Demand Side Platform (DSP) and provider of programmatic marketing software, and Eikon Digital, a digital media and technology company, have announced a partnership in Latin America exclusive of Brazil.
Through this partnership Eikon will leverage its regional roots and service expertise to offer DataXu’s cloud-based marketing software across Latin America. DataXu chose Eikon Digital in order to better navigate the complexity of the region and to better understand the unique client needs in this fast growing emerging market.
With offices in Latin America and a team of established industry experts, Eikon Digital is well positioned to service its clients that include all the major media agency holdings and several Fortune 500 and regional brands.
Working with leading brands and agencies worldwide, DataXu’s Marketing Cloud offers marketers ways to identify, understand and engage their prospects and customers wherever they are. A global company, DataXu covers 50 countries, in 30 languages and more than 40 currencies and operates locally in Latin America with two offices.
“We are extremely proud of this partnership with DataXu. We are strong believers in bringing the best available technologies to the region. Now we will be able to offer the leading programmatic marketing platform to our markets, in order to increase efficiencies and performance for our clients. By combining the DataXu Marketing Cloud with our best in class operations team, we will be able to deliver both self-service and managed service solutions to businesses across the region,” said Julian Jaramillo, Founder of Eikon Digital. Jaramillo is based in Bogota Colombia.
Several global ad-tech companies, like Dataxu, have been partnering with Latin American agencies and providers. Recently, Argentina based Headway Digital partnered with MediaMath and Publicitas, which has a substantial presence in Latin America, partnered with SSP The Rubicon Project.
“In 2014, Programmatic spend in Latin America saw a 67% increase over 2013,” said DataXu Chief Customer Officer and co-founder Bruce Journey. “It’s an incredibly important market, and is only poised to grow more over the next three years, which is why we’ve partnered with Eikon to solidify DataXu as a leader in the region.”
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