LINKAGE: ‘Matador’ cancelled, Is it now Cable’s turn to be disrupted? Newspaper websites rock!

Some noteworthy stories on Entertainment/Marketing and Media from around the web as picked up by Portada's Editorial Team.

El Rey Network cancels second season of 'Matador'
El_Rey_Network.jpegRobert Rodriguez‘s El Rey Network has opted not to move forward with a second season of its original action drama series 'Matador', Deadline reports. Launched in July, following the World Cup, 'Matador' starred Gabriel Luna as a DEA agent recruited by the CIA to go undercover as a professional soccer player. The series, whose 13-episode first season ended its run in October, was created by Bob Orci and Alex Kurtzman, with Rodriguez directing the opening hour.  According to Deadline, 'Matador', an expensive production shot in Los Angeles and backed by El Rey, did relatively well  in its U.S. run. But the series, described as a Latino take on James Bond, did not do as well as its producers had hoped internationally where its sales were soft despite a strong initial interest, leading to the decision not to proceed with Season 2.

Vox Media gets an additional US$ 46.5 million in funding to disrupt Cable Networks?
Vox Media, the company behind high-profile sites including the Verge, SB Nation and Vox, has raised $46.5 million in a round led by General Atlantic, Re:Code reports. The funding gives Vox a post-money valuation of about US $380 million, according to people familiar with the transaction. It means that Vox, led by former AOL executive Jim Bankoff, has raised around $110 million in the last six years. Bankoff says Vox represents a new breed of content company that can take advantage of the tech-inflected turmoil established companies are going through: “Things are starting to unbundle,” he said. “Magazines and newspapers are starting to be disrupted. Cable networks are next. I think a lot of investors look around and say:‘This is a new opportunity.'”

Newspapers register record digital Audience
Well, at least there seems to be some positive news for" old media". According to the Newspaper Association of America, citing ComScore figures, 166 million U.S. adults consumed newspaper content via digital platforms in October. That’s an increase of 24 million, or 17% over October 2013, MediaPost reports. Over the first 10 months of the year, monthly digital audiences for 300 U.S. newspapers tracked by comScore increased by some 20 million. Mobile- device viewing on content grew by 85% in October, with a big jump coming among women 25-34 and men 35-44. This new data offers marketers a potential positive future for targeting newspaper readers digitally.

 


Editorial Staff

Portada Staff

MORE FROM PORTADA

Three Golden Rules for Soccer Influencer Marketing

Three Golden Rules for Soccer Influencer Marketing

Influencers have become a major force in sports and soccer marketing. Mexico's Chicharito is just one example. Leading executives from Nike, H K Strategies and Fluvip provide Portada insights on how to make the best use of the soccer influencer market.


AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.