Content delivery platform Outbrain ready for Nasdaq IPO, US $1 billion valuation

What: After many weeks of rumors, Israeli content delivery platform Outbrain is said to have filed confidentially with the US Securities and Exchange Commission (SEC) for a US$1 billion Nasdaq IPO.
Why it matters: If the company succeeds, it would be one of the largest IPOs ever for an Israeli company. The IPO, due to the first quarter of 2015,  is still subjected to SEC scrutiny.

descargaIsraeli content delivery platform Outbrain is said to have filed confidentially with the US Securities and Exchange Commission (SEC) for a Nasdaq IPO, the WSJ reports.

According to the report, the company would seek to raise as much as US$250 million in an IPO, placing the company’s valuation at about US$1 billion. However, it remains unclear how much of the company it would seek to sell in any listing.

 

Were Outbrain to succeed, it would be one of the largest IPOs ever for an Israeli company

Outbrain may go public in the first quarter of 2015 if the filing passes SEC scrutiny. The company has appointed Goldman Sachs and JP Morgan as lead underwriters for any listing.

Founded in 2006 by CEO Yaron Galai and General Manager Ori Lahav, Outbrain is a content delivery platform that provides Internet content and article recommendations (it recently signed a major exclusive deal with Time Inc). The platform has over 400 employees in 15 offices worldwide, out of which at least 100 are in its Israeli R&D and data management facility. Employees outside Israel work in sales for the company, including a strong presence in New York City. A Miami unit targeting the Latin American market is going to open soon.

Outbrain provides links to a site’s older content and to content from other sites, to engage users in previously posted content that may have gotten overlooked on a site, and to provide a richer user experience for web surfers on a site. For this purpose, Outbrain uses cookies to determine what a user is interested in, and provides the appropriate links. When a user clicks on a promoted link from another site, the site that hosted the link gets paid for the referral, and Outbrain takes a cut. According to the company, some 100,000 content sites, including sites like CNN, The New York Times and The Wall Street Journal, use the company’s platform.

 


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