Sales Leads LatAm: Clarification Starcom P&G, Panasonic, Rex, Avenida…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA'S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

Panasonic - Midios Argentina ::: Esquel - Global Mind Argentina::: Colchonería Rex - JWT  ::: Avenida - Latin 3 Argentina ::: ADT - Stad Argentina :::

  • Starcom and P&G (Clarification)

In an article published last Monday about Starcom losing the Coca Cola Mexico business to MediaCom it was also noted that Starcom lost the P&G Regional Digital Business, however Starcom continues to manage P&G's local digital business for Mexico as well as P&G's brand planning and buying for the whole region.

  • Panasonic - Argentina

descargaMedia agency Midian has been chosen by Panasonic Argentina to manage online media strategies and plans for two of its’ products: headphones and audio components, as well as Lumix digital cameras.

In addition, agency Mi Dios will be responsible for Social Media strategy and brand Comunity Management.

  • Global Mind

esquel-Under the concept "Esquel cuida tu naturaleza"(“Esquel takes care of your nature”) ,Global Mind has developed Esquel Tourism department digital media campaign. The agency was chosen to position Esquel as the best option when thinking of summer vacations or getaways. Global Mind efforts include digital media products and a campaign that seeks to promote the town as a nearby destination with unique characteristics, which offers a variety of activities for all the family to be in touch with environment and nature.

  • Colchonería Rex

ignite jwt-Dominican agency JWT has won Colchonería Rex’s brands accounts: Sealy, Rex and Sealy Mattress Center; as well as Baileys and Buchanan's.

This was achieved after five months of work that began with the arrival of Pablo Jiménez, as General Creative Director of the agency.

 

  • Avenida - Argentina

latin 3 - avenida-Digital agency Latin3 has been chosen by Avenida to create and carry out the strategy for organic search engine positioning -SEO- for Argentinian new e-commerce megastore, which seeks to take first place in the minds of consumers, offering a wide range of products at competitive prices and great quality of service

The project involves a comprehensive SEO service where search engine optimization will be performed from a methodology created by Latin3, which is based on the analysis of hundreds of specific factors related to technical aspects and analysis of user experience. Latin3 built a business model generator for Avenida customers, through interaction with users.

 

  • ADT

stad adt-After a selection process that included the presentation of creative strategies by various agencies, ADT has chosen STAD for communications development.The agency has also added Sparkling Santa Julia and Sancor Insurance to its client’s portfolio.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.


Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.


IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.