Sales Leads LatAm: Mexico Tourism Board, Tuenti, Banco Hipotecario….

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA'S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

:: Tuenti - Telefónica Argentina ::: Mexico Tourism Board-Lapiz ::: Banco Hipotecario - Madre Argentina ::: iab Argentina - Mobile Marketing Association

Mexico Tourism Board

SideBySide-CourtneyLopezChicago-based ad agency Lapiz has launched a new campaign for Mexico Tourism called Los Cabos #Unstoppable" .The campaign was created to let North American travelers know that Los Cabos, Mexico is back open after getting hit by Hurricane Odile on September 14. In just 45 days, Cabo San Lucas and San Jose de Cabo are back open and as vibrant as ever before. Starcom will handle media for this campaign.The campaign count with the TV spot "Ready,"which captures the spirit of the people of Cabo who restored the city making it ready to welcome people back within only eight weeks of the hurricane's landfall. In the spot, actual Cabo locals, "Cabeños," were casted and are seen stretching and warming up to welcome guests to their city including real hotel personnel, golf caddies,  ship captains and even an air traffic controller. It will air in the U.S., Canada and Mexico. Lapiz has also sent Mario Lopez, Nick Jonas, Reese Witherspoon and Rosario Dawson down to Cabo San Lucas to Instagram photos from the peninsula showing the city back and better than ever. The "Unstoppable" campaign includes digital, TV spots, radio and out-of-home.

Tuenti - Argentina

tuenti-Quam, the prepaid mobile phone service aimed to youngsters, has renamed the social network Tuenti to Quam, aligning with Telefónica's LatAm strategy.This change happens as Quam celebrates the first anniversary of its launch in Argentina under the leadership of Patricio Lobos.

Banco Hipotecario - Argentina

madre-Madre will not participate in Banco Hipotecario’s new agency selection process after nine years of successful campaigns.The agency that created campaigns that led to Banco Hipotecario to commercial and historical marketing results, declined the invitation to participate in the new selection of agencies because conditions are not given.

iab Argentina - Mobile Marketing Association

iab argentina-The Interactive Advertising Bureau of Argentina (IAB) and the Mobile Marketing Association (MMA), have  signed a collaboration agreement to work together with the aim of promoting the mobile ecosystem in the country.Through this partnership, both organizations will develop a strategy for 2015 that will include also the organization of training on marketing and mobile advertising, the formation of a Mobile Commission to work together the main issues related to the mobile industry in the country .


iab argentina-Interactivity, an online maketing agency founded by Gustavo Mames, has announced the acquisition of  TercerClick, the digital agency founded in 2007 by Sebastián Almada and Lalo Zanoni. With this incorporation, Interactivity adds a wide array of brands to its portfolio including (Clorox -Poett / Mistolín-, Sony Argentina, Fila Argentina, Gum Sunstar, Nevares, Umbro, Tryon and Centenario Tequila), Mondeléz (and its’ products like Tita, Rhodesia and alfajor Suchard), Fox, MTV, Discovery Networks and Nucleus, among others.

Editorial Staff @portada_online

Portada Staff


GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

Do digital advertising standards and policies need to change in the light of fake news, transparency and ad fraud issues? Hear from the executive responsible for digital trading and implementation across all of GroupM’s agencies about what needs to be done so that brands demands are 100% met.

Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Although women are increasingly more visible in the industry, there’s still a long path to go towards women achieving their full potentials and pushing their untapped capabilities to the maximum, especially for Hispanic and African-American women, who feel their barriers are even higher.