Sales Leads LatAm: Mexico Tourism Board, Tuenti, Banco Hipotecario….

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA'S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

:: Tuenti - Telefónica Argentina ::: Mexico Tourism Board-Lapiz ::: Banco Hipotecario - Madre Argentina ::: iab Argentina - Mobile Marketing Association

Mexico Tourism Board

SideBySide-CourtneyLopezChicago-based ad agency Lapiz has launched a new campaign for Mexico Tourism called Los Cabos #Unstoppable" .The campaign was created to let North American travelers know that Los Cabos, Mexico is back open after getting hit by Hurricane Odile on September 14. In just 45 days, Cabo San Lucas and San Jose de Cabo are back open and as vibrant as ever before. Starcom will handle media for this campaign.The campaign count with the TV spot "Ready,"which captures the spirit of the people of Cabo who restored the city making it ready to welcome people back within only eight weeks of the hurricane's landfall. In the spot, actual Cabo locals, "Cabeños," were casted and are seen stretching and warming up to welcome guests to their city including real hotel personnel, golf caddies,  ship captains and even an air traffic controller. It will air in the U.S., Canada and Mexico. Lapiz has also sent Mario Lopez, Nick Jonas, Reese Witherspoon and Rosario Dawson down to Cabo San Lucas to Instagram photos from the peninsula showing the city back and better than ever. The "Unstoppable" campaign includes digital, TV spots, radio and out-of-home.

Tuenti - Argentina

tuenti-Quam, the prepaid mobile phone service aimed to youngsters, has renamed the social network Tuenti to Quam, aligning with Telefónica's LatAm strategy.This change happens as Quam celebrates the first anniversary of its launch in Argentina under the leadership of Patricio Lobos.

Banco Hipotecario - Argentina

madre-Madre will not participate in Banco Hipotecario’s new agency selection process after nine years of successful campaigns.The agency that created campaigns that led to Banco Hipotecario to commercial and historical marketing results, declined the invitation to participate in the new selection of agencies because conditions are not given.

iab Argentina - Mobile Marketing Association

iab argentina-The Interactive Advertising Bureau of Argentina (IAB) and the Mobile Marketing Association (MMA), have  signed a collaboration agreement to work together with the aim of promoting the mobile ecosystem in the country.Through this partnership, both organizations will develop a strategy for 2015 that will include also the organization of training on marketing and mobile advertising, the formation of a Mobile Commission to work together the main issues related to the mobile industry in the country .


iab argentina-Interactivity, an online maketing agency founded by Gustavo Mames, has announced the acquisition of  TercerClick, the digital agency founded in 2007 by Sebastián Almada and Lalo Zanoni. With this incorporation, Interactivity adds a wide array of brands to its portfolio including (Clorox -Poett / Mistolín-, Sony Argentina, Fila Argentina, Gum Sunstar, Nevares, Umbro, Tryon and Centenario Tequila), Mondeléz (and its’ products like Tita, Rhodesia and alfajor Suchard), Fox, MTV, Discovery Networks and Nucleus, among others.

Editorial Staff @portada_online

Portada Staff


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.