Kellogg’s Shopper Marketing: “In 2015 we see more Mobile and Digital integrated into our Multicultural offerings.”
Shopper Marketing is a key component of the marketing strategy of any major CPG (Consumer Packaged Goods) company. Kellogg’s is the world’s leading producer of cereal and convenience foods. We interviewed Analia Benedetti, Senior Manager, Multicultural Marketing, Kellogg’s on her Multicultural Shopper Marketing Strategy.