Liberty Tax Service creates Hispanic-focused SiempreTax+, ahead of upcoming tax season

What:  Liberty Tax, Inc. has launched SiempreTax+, a national tax preparation brand that will cater to the needs of Hispanics in the upcoming tax season.
Why it matters: SiempreTax+ will provide tax preparation plus a wide array of services and solutions like driver's license assistance, notary and immigration help to Spanish-speaking customers.

descarga (1)Virginia Beach-based Liberty Tax, Inc., parent company of Liberty Tax Service, has launched SiempreTax+, a national tax preparation brand focused on the Hispanic community. Carlos Perez has been named COO of SiempreTax+. Even before the launch of the Hispanic specific brand   Liberty Tax had an active Hispanic marketing strategy and media engagement.

Siempre, which means "always", is an independent brand under the Liberty Tax umbrella that provides tax preparation plus a wide array of services and solutions to Spanish-speaking customers, including driver's license assistance, notary and immigration help, in the language they prefer -- English or Spanish.

One important service will be Siempre's assistance in helping customers understand the Affordable Care Act (ACA) and their responsibilities under the law. Siempre will host ACA seminars and provide materials in Spanish that will be tailored to specific situations most likely to affect SiempreTax+ customers.

The company will also help non-citizens apply for an Individual Taxpayer Identification Number (ITIN) at no charge. The ITIN not only allows citizens to have a credit card or opening a bank account , but also ,along with filing taxes each year, helps establish a record of residency in the United States.

" When you look at the growth in the Hispanic market and the lack of reliable tax preparation services available to that market, you have to realize there's an opportunity there to give customers what they need and desire," said Liberty Founder and CEO John T. Hewitt.

Liberty also said it will open its .offices on Nov. 15, earlier than normal, because it expects more taxpayers will need filing assistance as a result of the federal Affordable Care Act.2014 tax year will be the first in which Americans and legal residents will be required to show proof of health insurance coverage as part of their income tax returns.

@SiempreTax @libertytax


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.


Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.


IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.