Blogalicious partners with PadSquad for Mobile Publishing

What: Blogalicious , a community of multi-cultural digital influencers and publishers, has partnered with mobile software and advertising technology firm PadSquad for Multi-Cultural bloggers to maximize their mobile experiences.
Why it matters: PadSquad will use its  mobile software to create mobile-friendly versions of Blogalicious publisher websites, while connecting brand advertisers to their mobile audiences.This move comes at a time when smartphone adoption in the U.S.  has been experiencing a 9% growth ,out of which Hispanics represent  77%.

blogalicious-logo2Blogalicious, a community of multi-cultural digital influencers and publishers, has announced a strategic partnership with mobile software and advertising technology firm PadSquad.

Through this partnership, PadSquad will use its proprietary mobile software to create mobile-friendly versions of Blogalicious publisher websites, while connecting brand advertisers to their mobile audiences. The partnership will kick off at the sixth annual Blogalicious Weekend in San Antonio, Texas on November 6-8, 2014 with live demonstrations and a panel discussion including PadSquad’s CEO & Founder, Daniel Meehan.

Blogalicious’ B-Link Marketing Network brings together almost 700 digital publishers made up of African-American, Latina, Asian-American and Caucasian influencers. In the past few years, this community has witnessed how their audiences, which use mobile devices as they browse their sites, have exploded in growth.

“Many of our multi-cultural bloggers and publishers have mega followings and are very active on social media. Since mobile, social, and blogging are all so interconnected, it really made sense to offer our network a solution to help grow their business by leveraging their huge mobile audiences that already exist. PadSquad’s mobile publishing software has proven to be super easy to use, will help them drive more mobile revenue, and gets our network into mobile publishing very quickly,” comments Stacey Ferguson, Chief Curator of Blogalicious and owner of JusticeFergie.com.

"There are so many advertisers saying similar things in similar places. We are tremendously excited about the partnership with Blogalicious because it’s a perfect match between influential multi-cultural publishers, content that connects to deeply passionate and tech savvy audiences, using leading mobile technology. This is a huge opportunity for brands who are committed to making an impact on mobile in the multi-cultural market, ” PadSquad CEO & Founder, Daniel Meehan, states.

Hispanic multicultural consumer

Smartphone ownership grew to 68 percent between November and January 2014, up 9 percent from the start of 2013 and Multicultural consumers have led the growth in smartphone penetration, as they’re adopting smartphones at a higher rate than the U.S. average, Nielsen reported.

Hispanics are ahead of the curve in adopting digital devices, including smartphones, as over three-quarters (77%) of Latinos in the U.S. use smartphones.

Hispanics are ahead of the curve in adopting digital devices.Over three-quarters (77%) of Latinos in the U.S. use smartphones.

This segment, which represents 47 million traditional TV viewers in the U.S., has rapidly adopted multiple-screens into their daily video viewing routines. Hispanics watch more hours of videos online (6:41) and on their mobile phones (5:48) than the average American(8:21 and 6:22 respectively.)

Digital-consumer-hispanics

 

 


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.


Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

California-based ad tech company The Trade Desk, Inc. has officially gone public on The Nasdaq Stock Market.The Trade Desk debuted on the Nasdaq at US$28.75 as opposed to the company’s US$16-to-US$18-per-share projection.


How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.