Sales Leads LatAm: Bombardier, Coca Cola, LinkedIn, Kraft…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA'S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

::: Bombardier ::: Coca Cola- Mediacom :::  Kraft ::: Banco Supervielle -Reprise Media :::

  • Bombardier

descarga (4)Bombardier Commercial Aircraft is opening its newest Regional Sales and Marketing Office in Sao Paulo, Brazil as part of its continued focus on regionalizing to be closer to its customers. Bombardier's Sao Paulo Office will allow its locally-based sales, marketing and customer services team ease of access to its existing and upcoming South American-based stakeholders.The new office in Sao Paulo is located in the neighbourhood of Alto de Pinheiros.

  • Coca-Cola

descarga (5)Soft drink giant Coca-Cola has awarded its media account in Mexico to MediaCom, estimated to be worth around US $100m.Starcom MediaVest Group had previously held the account for over ten years.Mexico, where the brand is planning to invest US $8.2 bn by 2020, is one of Coca-Cola’s most important markets.. The win comes shortly after it was announced that WPP-owned MediaCom has also been awarded P&G’s digital media business in Latin America and the Caribbean.

  • LinkedIn

descarga (6)LinkedIn has released its second global ‘Bring in Your Parents Day’ campaign in order to help “humanise” the brand.With this campaign, employees from over 30 companies worldwide will bring their parents to their workplace to provide them with a better understanding of what they do and a chance to say “thank you”.The campaign will be accompanied with PR, social media and direct member marketing.

  • Kraft

descarga (7)Kraft has decided to "divorce" from the majority of its advertising partners to allocate creative responsibility of its brands to four agencies: McGarryBowen, Leo Burnett, Taxi and CP&B. Droga5, VSA Partners, TBWA, The Martin Agency, Lopez Negrete Communications, & Robert Langer and Wieden & Kennedy will no longer be part of Kraft "roster" of agencies.This division comes two years after Kraft decided to split into two companies: Mondelez, international division devoted to snacks, and Kraft Foods, focused on the food industry in North America. From now on the company wants to emphasize traditional advertising, leaving aside creative focus. Between January and September 2014 Kraft profits shrank by 19.2%.

  • Banco Supervielle

images (1)Reprise Media, a IPG Mediabrands company specializing in digital marketing, has been chosen to design the new site content of Banco Supervielle under the claim "The most valuable is outside a bank." For this, Reprise Media, along with UM, have developed a challenging media strategy challenging based on a communication proposal and creative ideas.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.


Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

California-based ad tech company The Trade Desk, Inc. has officially gone public on The Nasdaq Stock Market.The Trade Desk debuted on the Nasdaq at US$28.75 as opposed to the company’s US$16-to-US$18-per-share projection.


How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.