Changing Places LatAm: Heidi Hovland, Jose Manuel Rodrigo, Paula Jimena Gutierrez, Carolina Caviglia…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Heidi Hovland - DeVries ::: AMPE - Jose Manuel Rodrigo  :::  Concept Media - Paula Jimena Gutierrez - Carolina Caviglia ::: Isabel Giuliani - RAPP :::

descargaHeidi Hovland was named Global CEO of DeVries, PR agency part of Interpublic Group. Hovland spent nearly 20 years at Omnicom’s Fleishman Hillard Inc. and has recently served as General Director in the group's office in New York. She has worked with brands such as Hyatt, Barnes & Noble, Chobani and Citibank.

descarga (1)AMPE (Asociación de Medios Publicitarios de España) (Advertising Media Association of Spain) has appointed Jose Manuel Rodrigo, former President of Smartclip, to hold the position of president. He will replace Bill Darrenger, CEO of Clear Channel, after the end of his term of office. The Board of Directors will be formed by Bill Derrenger (president), José Miguel García-Gasco (vice president), José Manuel Rodrigo, Juan Ramon Rodriguez, Esther Mejorada, Cristina Gonzalo, Rafael Amieva, Alberto Ballesteros and Juan Carlos Aparicio.

Concept Media is strengthening its’ team with two additions:

imagesPaula Jimena Gutierrez(left) as Director of Strategic Planning and Research, and Carolina Caviglia(right) as Account Director.

Gutierrez served as Coordinator of Strategic Marketing and Advertising in Chronicle-BAE group. She was previously Coordinator of Analytics & Insight at MEC and Senior Market Research Analyst at Starcom. She has worked with brands such as Citibank, Visa, Toyota, Musimundo, P&G, Laboratorios Bago, Kraft Food, etc.

Caviglia began his career as Media Assistant at Savaglio and afterwards worked at the Department of Planning and shopping in Casares Grey. She was Commercial Coordinator at the advertising and news Magazine Sarmiento.

descarga (3)Isabel Giuliani joins the RAPP argentinian team to be in charge of all teams and Strategic Integral Management of CRM programs of accounts like Masisa, Unilever, Diageo, Johnson & Johnson and Veronica, among otras. Giuliani graduated in Advertising (UCES) and has a vast experience in ATL, BTL and Digital. He began his career at Grey Direct Argentina. Before joining RAPP she worked in FicherAmerica, WebAr Internet Solutions, AVC Marketing, Craverolanis BTL, DelRio / Font, Room 23, Brandigital and Clienting Group | Live.

Editorial Staff @portada_online

Portada Staff


4 Essential Takeaways From Portada New York’s Conference

4 Essential Takeaways From Portada New York’s Conference

#PortadaNY was a great opportunity for attendees to discuss passion-point marketing's most imminent issues. Karina Masolova, Contributor at Large for Portada, has put together the following recap of essential takeaways from yesterday's panels.

#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

Portada New York included two sports marketing panels, featuring Portada board member and Allstate Director of Sports Marketing Daniel Keats, Comcast’s Hispanic Marketing Director Alejandro Solorio, Portada board member and EVP, Managing Partner, Scout Sports and Entertainment Michael Neuman, and Jon Patricof, president of the New York City Football Club.